Influencers rule social media because they have the one thing that marketers strive to build with their audience: trust. Local bloggers, celebrities, and industry leaders are authorities in their niche with followers who trust their opinion. In fact, according to the Digital Marketing Institute, three-quarters of consumers trust opinions they find on social media to… Continue reading How to Find the Right Influencers for Your Brand
The average person spends two hours a day on social media. If you think that sounds like a lot, consider that teens are spending a whopping nine hours a day on their favourite social platforms. That’s a lot of snaps and ‘grams! As the amount of hours spent on social media increases, so does the amount… Continue reading How Your SMB Can Save Time on Social
Many regions across Canada are experiencing spring flooding. Unfortunately, with overflowing rivers (and other bodies of water) often comes costly property damages. Now more than ever it’s important Canadians take steps to protect their homes from overland flooding. Our latest campaign for Public Safety Canada features shareable resources as well as TV personality and DIY expert,… Continue reading Get #FloodReady with Bryan Baeumler!
“Social media for business is no longer just about conversations and feedback“; now it’s an established channel for customer acquisition, retargeting, and promotions. Some social networks are even rolling out ways for consumers to make purchases from within their website or app. As social media for business gets smarter and better, there are more reasons… Continue reading Social Media Marketing: How Organic and Paid Posts Work Together
Marketers are spending 500% more trying to reach millennials compared to any other audience. Over the last few years, Snapchat has proven its value to those aiming to reach these young consumers. The social app, which allows users to send photos and videos that stay up for 24 hours and disappear 10 seconds after you open them,… Continue reading How Your Brand Can Make the Most Out of Snapchat
THE FRENCH VERSION FOLLOWS / LA VERSION FRANÇAISE SUIT The first flight carrying 400 Syrian refugees has arrived in Canada – and the response has been overwhelmingly beautiful and inspirational! Canadians have been taking pictures, sharing positive stories on social media, offering gifts and donations, and volunteering to help welcome the refugees. Welcoming refugees is an important… Continue reading New Digital Campaign Helps #WelcomeRefugees to Canada / #Bienvenueauxréfugiés : une campagne web pour promouvoir l’accueil
It was the longest Canadian federal election in living memory, but we were ready for it. Since being awarded the Elections Canada contract almost two years ago, Acart’s team has been developing the Ready to Vote campaign that was ubiquitous in your mainstream and social media for the past few weeks. From media and communication… Continue reading More Canadians were Ready to Vote in #elxn42!
Elections Canada now estimates that 3.6 million Canadians voted in the advance polls over Thanksgiving weekend — a 71% increase in advance voting over the last election in 2011! Clearly, voters are engaged in this federal election. Current legislation prevents Elections Canada from encouraging people to vote. (That’s up to parties and community groups.) But… Continue reading Helping you be Ready to Vote on October 19 #elxn42
It’s been a long election campaign, but advance polls are almost here! Which means that our Ready to Vote campaign for the 2015 federal election is entering a new phase: Of course, this weekend is also Thanksgiving Weekend here in Canada! Traditionally, it’s a time when many post-secondary students who attend school away from their… Continue reading In #elxn42, Thanksgiving weekend is also time for advance polls!
If you live in Canada, or consume Canadian media, you’ve probably seen our campaign for the federal election by now. Following the voter registration phase, we’ve now moved on to informing Canadian voters about the Voter Information Card they should have received in the mail by now. As before, our helpful animated character explains what… Continue reading What’s a Voter Information Card? Our new #elxn42 ads explain
In addition to the mainstream media campaign we’ve developed for Elections Canada in the 2015 federal election, Acart has explored some innovative media opportunities. Perhaps the most unexpected is the commissioning of two “listicles” as native advertising on BuzzFeed. For those unfamiliar with it, BuzzFeed is an American-based media company that has evolved from user-generated… Continue reading Elections Canada is a “WIN” on BuzzFeed! #elxn42
As a Canadian agency, at Acart Communications we’re used to doing things bilingually. So of course when we developed our Ready to Vote campaign for Elections Canada, our anglophone and francophone copywriters developed all messaging in parallel. But in addition to English and French versions of our ads, we also created an Inuktitut language series… Continue reading Informing voters about #elxn42 in 34 languages!