Vous êtes parent et vous vous demandez comment intervenir dans la vie numérique de vos enfants, surtout quand vous êtes témoin de comportements en ligne irrespectueux ou non sécuritaires? Hé bien, vous aurez la chance demain midi de poser toutes vos questions à un expert en utilisant le mot-clic #CyberDiscussion. Cet événement organisé par Pensez… Continue reading ÊTRE PARENT À L’ÈRE NUMÉRIQUE : #CYBERDISCUSSION SUR LA CIVILITÉ EN LIGNE
Category: Social Issues Marketing
Help Feed Ottawa’s Furry Bellies this Giving Season
When finances are stretched, especially around the holidays, some families are forced to choose between feeding themselves or their pets. The Ottawa Paw Pantry is the area’s first volunteer-run pet supplies and food bank established to help prevent the abandonment or surrender of animals when their families cannot afford to feed them. Sustained entirely by donations,… Continue reading Help Feed Ottawa’s Furry Bellies this Giving Season
Ottawa has gone full #StarTrek
Orions in the civil service! Tribbles in the lunchroom! Moms with tricorders! FUTURISTIC FLIP-PHONES! Since Star Trek: The Starfleet Academy Experience opened in May, at Canada Aviation and Space Museum, the worlds of Star Trek and Ottawa have been colliding: [youtube]https://youtu.be/7Ea6-JXA6gY[/youtube] [youtube]https://youtu.be/IZVaEqcqGNY[/youtube] [youtube]https://youtu.be/tbfQkmx98nY[/youtube] [youtube]https://youtu.be/8QGS_KrKDX4[/youtube] These “local ads” were written by Acart and produced by CTV… Continue reading Ottawa has gone full #StarTrek
Showing how easy public transit can be on YRT/Viva
York Region Transit has been a client of ours for several years, and they’re a great partner. Our latest campaign for the system is a hard-hitting ridership campaign that challenges drivers to consider the quality of their commute. Especially given increasing traffic congestion in one of Canada’s fastest-growing regions. Our new work uses the classic… Continue reading Showing how easy public transit can be on YRT/Viva
The Federation takes over Ottawa! #startrek #starfleetott
If you were in Ottawa this weekend, you may have seen some strange things going on. First, on Thursday night, this strange video appeared on YouTube. It seemed to show an extraterrestrial object entering the atmosphere over Ottawa: [youtube]https://youtu.be/27-UtgdfQxI[/youtube] The video showed up on CTV Ottawa Morning Live the next day, and within the first… Continue reading The Federation takes over Ottawa! #startrek #starfleetott
Helping OPSEU prevent workplace harassment
The Ontario Public Service Employees Union (OPSEU) represents 130,000 members across Ontario, two-thirds of whom are women. In anticipation of Ontario’s new Bill 132, the Sexual Violence and Harassment Plan Act (Supporting Survivors and Challenging Sexual Violence and Harassment), OPSEU is training all staff on sexual harassment to promote harassment-free workplaces across the province. That’s… Continue reading Helping OPSEU prevent workplace harassment
Promoting #StarfleetGala in glorious Klingon!
Here at Acart, we are no strangers to multicultural advertising. In our recent campaign for Elections Canada, we communicated with Canadians in 34 different languages. But we had never done an extraterrestrial language adaptation. Until now: Those of you familiar with the Star Trek franchise will recognize this as Klingon. Those familiar with Klingon will… Continue reading Promoting #StarfleetGala in glorious Klingon!
Community-Based Toolkit for #RoadSafety Campaigns
Road Safety social marketing is one of our specialties at Acart. We’ve developed national campaigns for Transport Canada, York Region Transit, CAA, Beer Canada, Toyota Foundation, and others. Some of our road safety work is done in partnership with Traffic Injury Research Foundation (TIRF) — with whom we share a roof in the Acart Building.… Continue reading Community-Based Toolkit for #RoadSafety Campaigns
The Return of York Region Man
Remember York Region Man? The comic strip hero we created for York Region Transit was a big hit on their social media. It achieved an unheard-of .855% click-though rate on paid Facebook posts and awards from the Toronto chapter of the International Association of Business Communicators (IABC) and the Canadian Urban Transit Association (CUTA). Well,… Continue reading The Return of York Region Man
Encouragez la #Cocollaboration
À l’heure actuelle, plus de 805 millions de personnes souffrent de faim chronique dans le monde. Cela signifie qu’un neuvième de la population mondiale n’a pas assez de nourriture pour mener une vie active et être en santé. La majorité des enfants et des familles qui souffrent de malnutrition vivent dans des pays en voie… Continue reading Encouragez la #Cocollaboration
Be part of #CrackingHunger in Swaziland – with nutritious, sustainable eggs!
Today, more than 805 million people around the world suffer from chronic hunger. That means one-ninth of the global population does not get enough food to live an active, healthy life. The majority of hungry children and families live in developing parts of the world, such as Swaziland, Africa where 1 in 3 persons is undernourished. Heart… Continue reading Be part of #CrackingHunger in Swaziland – with nutritious, sustainable eggs!
More Canadians were Ready to Vote in #elxn42!
It was the longest Canadian federal election in living memory, but we were ready for it. Since being awarded the Elections Canada contract almost two years ago, Acart’s team has been developing the Ready to Vote campaign that was ubiquitous in your mainstream and social media for the past few weeks. From media and communication… Continue reading More Canadians were Ready to Vote in #elxn42!