YR Man a “Super” performer at industry awards shows

Last year, longtime client York Region Transit (YRT/Viva) launched a new kind of rider safety campaign by Acart. This year, it was recognized by the Canadian Urban Transit Association (CUTA) with a Marketing and Communications Leadership Award, and by the Toronto chapter of the International Association of Business Communicators (IABC) with an Ovation Award of… Continue reading YR Man a “Super” performer at industry awards shows

5 Lessons for public health marketers from the 2009 flu pandemic

With the spread of ebola in the news, I can’t help but remember the H1N1 flu pandemic of 2009. Five years ago, we were working with the Public Health Agency of Canada to inform Canadians about the risks of the virus, and to help promote healthy preventative behaviours. It was a busy time, with teams… Continue reading 5 Lessons for public health marketers from the 2009 flu pandemic

Having fun with transit safety

Safety campaigns can pose a challenge. Organizations are required to remind users about basic and common sense safety precautions, but such messaging can easily seem “preachy”. Our solution? Play up the preachy tone in an entertaining way by putting them in the mouth of the ultimate do-gooder: a stereotyped super hero. Inspired by old comic… Continue reading Having fun with transit safety

YRT/Viva’s “Personal Space” campaign wins Ovation from IABC Toronto

We just received notice that Acart’s campaign for York Region Transit (YRT/Viva) was selected for an Award of Excellence in the International Association of Business Communicators’ 2014 Ovation Awards. Taking the honour in the category of “Communication Management – Social Responsibility including Economic, Societal and Environmental Development” the anti-harassment campaign was YRT/Viva’s effort to prevent… Continue reading YRT/Viva’s “Personal Space” campaign wins Ovation from IABC Toronto

Une adaptation française réussie pour TIRF

Bonne nouvelle : Acart a récemment appris qu’elle figurait au palmarès Top 30 Campaigns for Good 2013 de la prestigieuse compétition Act Responsible: The Good Report. D’abord réservée aux médias new-yorkais, cette compétition organisée par le Gunn Report couvre maintenant les campagnes publicitaires du monde entier. Avec la campagne Brain on Board/Cerveau à bord réalisée… Continue reading Une adaptation française réussie pour TIRF

Infographic: Why women drive drunk (and what we can do about it)

Are women drunk drivers different from men? A report just released by our client, Traffic Injury Research Foundation (TIRF), for The Century Council points to some troubling trends among North American women who drive after drinking too much. While men still do most of the drunk driving, the number of women arrested is on the… Continue reading Infographic: Why women drive drunk (and what we can do about it)

Brain on Board: A new kind of road safety campaign

Traffic Injury Research Foundation, Toyota Foundation and Acart Communications partnered to launch a safer driving initiative that teaches Canadians how to use their vehicles’ advanced safety features more effectively. Branded “Brain on Board,” the campaign is a reaction to research that shows some safety features are leading to overconfident — rather than safer — driving.… Continue reading Brain on Board: A new kind of road safety campaign

Change the conversation about impaired driving

Check out our brand new Social Issues Marketing campaign to change the national conversation about impaired driving. It’s a partnership with longtime clients Traffic Injury Research Foundation and Brewers Association of Canada, as well as Arrive Alive and The Student Life Education Company.

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