Giving SMBs the tools they need to secure the #IoTatWork

Small and medium-sized business (SMB) owners work hard to manage the demands of running a business, not to mention handling the complexities of IT and cybersecurity. Thus, Public Safety Canada created the Get Cyber Safe Guide for Small and Medium Businesses, which provides education on cyber security and practical tips to protect your business. Acart’s… Continue reading Giving SMBs the tools they need to secure the #IoTatWork

Teaching Canadians to #ConnectSmarter with the Internet of Things

Do you have a smart TV, or maybe a smart home assistant? Even if you don’t, you probably know someone who does. But you may not know that these smart devices make up the Internet of Things (IoT). As these devices are becoming more commonplace, Public Safety Canada tasked us with educating Canadians on the… Continue reading Teaching Canadians to #ConnectSmarter with the Internet of Things

YRT/Viva Safety Village Experience wins Gold Hermes Creative Award

York Region Transit‘s brand experience in York Regional Police’s Community Safety Village has won a Gold Hermes Creative Award! The experience is an extension of our York Region Man (YR Man) transit safety campaign for YRT/Viva, which won more awards in 2015, including a Marketing and Communications Leadership Award from the Canadian Urban Transit Association (CUTA) and an Ovation Award of… Continue reading YRT/Viva Safety Village Experience wins Gold Hermes Creative Award

Secure Your Home and Workplace this Cyber Security Awareness Month

Did you know October is Cyber Security Awareness Month (CSAM)? CSAM is a national public awareness campaign to help Canadians be more secure online by teaching them steps they can take to protect themselves, their families, and their devices. As part of our work for Public Safety Canada, we helped refresh their CSAM toolkit, which hosts… Continue reading Secure Your Home and Workplace this Cyber Security Awareness Month

Helping students have a cyber-safe school year

You’ve probably seen our Get Cyber Safe campaigns for Public Safety Canada online, especially on social media, but if you’re starting the school year at a Canadian college or university, you may see it on campus as well! This month, Public Safety Canada launched a back-to-school campaign to educate students on cyber safety, especially those… Continue reading Helping students have a cyber-safe school year

Get #FloodReady with Bryan Baeumler!

Many regions across Canada are experiencing spring flooding. Unfortunately, with overflowing rivers (and other bodies of water) often comes costly property damages. Now more than ever it’s important Canadians take steps to protect their homes from overland flooding. Our latest campaign for Public Safety Canada features shareable resources as well as TV personality and DIY expert,… Continue reading Get #FloodReady with Bryan Baeumler!

Helping Canadians be more #FloodReady

Have you ever asked yourself, is my home in danger from overland flooding? Is there anything I can do to protect my property? Will my insurance cover the potential damage? Our latest campaign for Public Safety Canada urges Canadians to learn the answers to these (and many other) questions about flood risks and planning. It’s… Continue reading Helping Canadians be more #FloodReady

Educating Drivers about the Limits of Self-Driving Vehicle Technology

Limited self-driving vehicles (SDVs) will be produced for consumer purchase as early as 2020. With advanced vehicle technologies emerging, everyone needs an increased understanding of how drivers will interact with these new systems. In late 2015, with funding from the Toyota Canada Foundation, the Traffic Injury Research Foundation (TIRF) developed a national poll to examine… Continue reading Educating Drivers about the Limits of Self-Driving Vehicle Technology

Community-Based Toolkit for #RoadSafety Campaigns

Road Safety social marketing is one of our specialties at Acart. We’ve developed national campaigns for Transport Canada, York Region Transit, CAA, Beer Canada, Toyota Foundation, and others. Some of our road safety work is done in partnership with Traffic Injury Research Foundation (TIRF) — with whom we share a roof in the Acart Building.… Continue reading Community-Based Toolkit for #RoadSafety Campaigns

The Return of York Region Man

Remember York Region Man? The comic strip hero we created for York Region Transit was a big hit on their social media. It achieved an unheard-of .855% click-though rate on paid Facebook posts and awards from the Toronto chapter of the International Association of Business Communicators (IABC) and the Canadian Urban Transit Association (CUTA). Well,… Continue reading The Return of York Region Man

New campaign urges bystander intervention to stop harassment

Three years ago, we launched our first anti-harassment campaign for York Region Transit (YRT/Viva). Designed to make riders aware of the many ways harassment can occur, as well as to let them know about enhanced onboard security enforcement, that campaign delivered impressive results (not to mention an Ovation award). This year, we evolved the message… Continue reading New campaign urges bystander intervention to stop harassment