Category Archives: Public Relations


If the marketing leader in your life still doesn’t “get” that advertising, PR, digital and social media all have to be informed by a central strategy, this review offers you two options:

1) Buy them a copy of Marketing in The Round, and make them read it; or
2) Smack them upside the head with it.

Given that this review of current best practices is under 200 pages, I recommend the former option.


If there is one universal truth that should inform your social media engagement strategy, it is this: Nobody ever wins an argument on the internet.

Learn it. Know it. Live it. Because until you accept this simple fact, you will be constantly tempted to make one of three deadly mistakes…


Is there a better alternative to the standard model of agencies doing free work for short-term glory, rather than long-term client goals? I think there is. But it takes trust, transparency and commitment on both sides.

Go To Top