Category Archives: Public Relations


I don’t see the trends in branding and advertising as being confined to a particular age group. While the Millennials were the early adopters of social media, and the gleeful chaos it brought to marketing plans, the late adopters have happily followed suit. Middle-aged and older consumers expect entertainment and engagement too, now, whether it’s from the Old Spice Guy or a DIY video contest. This is not a fad. It’s just the way people do communication now.


Two years ago, we were tasked with branding and promoting a new program for Health Canada about environmental health hazards …


Think about the brands you like. Today, brand experience is about much more than ads and using the product. Brands have entered, through social media, our circles of friends, enemies and allies. But so many fail so epically at making friends when they should simply be using their inherited social skills.

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