School’s Out – Set Your Career Search in Motion This Summer

Your semester is over and thoughts of chilling at the beach or patio all day come to mind. Though tempting as the summer sun may be after a long winter of studies, have you thought of taking some of your summer time to network and plan for your internship? Summer is down-time for a lot… Continue reading School’s Out – Set Your Career Search in Motion This Summer

Montréal, une parfaite alliée

Le contexte festif entourant #375MTL et #Canada150 nous inspire à rendre hommage à Montréal et à ses créateurs. Pour Acart Communications, Montréal est une ruche et la créativité est son miel. De Denis Villeneuve à Xavier Dolan, en passant par Anaïs Barbeau-Lavalette et Jean-Marc Vallée, le potentiel créatif dans le domaine de la production audiovisuelle et… Continue reading Montréal, une parfaite alliée

Creating beautiful things

“The ad man who does not look at ads.” Isn’t that contradictory title? This is exactly what I thought while reading this intriguing interview about Ignacio Oreamuno, former head of ADC (Art Directors Club). His views on creativity in the future of advertising grabbed my attention. Because I truly believe this interview has the potential to… Continue reading Creating beautiful things

Agency Holiday Card: The Return of The Christmas Spirit!

Merry Christmas and Season’s Greetings from Acart! For this year’s agency holiday card, we partnered with Rocket 57 Illustration to express, in comic book form, our wish that you all be “excellent to each other” this Yuletide. Please share these wishes with the wider world. We’d love to see some real peace and joy at… Continue reading Agency Holiday Card: The Return of The Christmas Spirit!

Helping Canadians be more #FloodReady

Have you ever asked yourself, is my home in danger from overland flooding? Is there anything I can do to protect my property? Will my insurance cover the potential damage? Our latest campaign for Public Safety Canada urges Canadians to learn the answers to these (and many other) questions about flood risks and planning. It’s… Continue reading Helping Canadians be more #FloodReady

VIDEO: YRT/Viva’s Route to Innovation

York Region Transit (YRT/Viva) has been an Acart client for several years, and they’re one of our favourites. We have done a number of ridership campaigns for them, as well as safety education, anti-harassment, and anti-fare-evasion campaigns. This year, YRT/Viva also needed corporate video to inform York Region’s Committee of the Whole what to expect from transit over the next few… Continue reading VIDEO: YRT/Viva’s Route to Innovation

#EscapedTRex crashes Montréal Comiccon! #UltimateDinos

What’s big and scary, and less extinct than you thought? How about a “real” 12-foot T. rex running loose? For the Canadian Museum of Nature’s Ultimate Dinosaurs exhibition, we planned and executed an experiential marketing activation in Montréal that turned heads — even among the costumed fans at Comiccon! We partnered with Ottawa dinosaur performer… Continue reading #EscapedTRex crashes Montréal Comiccon! #UltimateDinos

Ottawa has gone full #StarTrek

Orions in the civil service! Tribbles in the lunchroom! Moms with tricorders! FUTURISTIC FLIP-PHONES! Since Star Trek: The Starfleet Academy Experience opened in May, at Canada Aviation and Space Museum, the worlds of Star Trek and Ottawa have been colliding: [youtube]https://youtu.be/7Ea6-JXA6gY[/youtube] [youtube]https://youtu.be/IZVaEqcqGNY[/youtube] [youtube]https://youtu.be/tbfQkmx98nY[/youtube] [youtube]https://youtu.be/8QGS_KrKDX4[/youtube] These “local ads” were written by Acart and produced by CTV… Continue reading Ottawa has gone full #StarTrek

Showing how easy public transit can be on YRT/Viva

York Region Transit has been a client of ours for several years, and they’re a great partner. Our latest campaign for the system is a hard-hitting ridership campaign that challenges drivers to consider the quality of their commute. Especially given increasing traffic congestion in one of Canada’s fastest-growing regions. Our new work uses the classic… Continue reading Showing how easy public transit can be on YRT/Viva

Star Trek: The Starfleet Academy Experience has launched #StarfleetOTT

It’s here! Star Trek: The Starfleet Academy Experience opened on Friday, May 13, at Canada Aviation and Space Museum — the day after an official launch featuring William Shatner (Captain James T Kirk) at #StarfleetGala. Following our immersive pre-launch campaign, including viral and teaser videos, an experiential crash site, a Twitter-enabled Enterprise captain’s chair video… Continue reading Star Trek: The Starfleet Academy Experience has launched #StarfleetOTT

Metro Ottawa goes #Klingon for #StarfleetOTT

Ottawa was in for another Trekker surprise on Tuesday, April 26, as the front page of popular commuter newspaper Metro Ottawa was published in glorious Klingon! This was, of course, another surprise element of our advance buzz campaign for Canada Aviation and Space Museum’s Star Trek: The Starfleet Academy Experience. The Klingon front page, with… Continue reading Metro Ottawa goes #Klingon for #StarfleetOTT

Putting #StarTrek fans in the Captain’s Chair for #StarfleetOTT

By now, if you live in Ottawa, you probably know that Star Trek: The Starfleet Academy Experience is coming to town! We launched our campaign for this world-premiere experience at Canada Aviation and Space Museum with a “UFO” teaser video that went viral, as well as unique experiential elements in Ottawa, Kingston, and Montréal. Last… Continue reading Putting #StarTrek fans in the Captain’s Chair for #StarfleetOTT