An Eggscellent Breakfast Deserves Excellent Invites

The Hill Breakfast is an annual tradition for Egg Farmers of Canada and MPs and Senators at Parliament to celebrate the strengths of Canada’s growing egg industry and supply management. This year’s theme was “Eggs Across Canada”, which captured a spirit of unity for Canada 150. The breakfast highlight was delicious omelettes made with ingredients… Continue reading An Eggscellent Breakfast Deserves Excellent Invites

Stray Dog Brewing Co. Launches in Orleans!

The Ottawa neighbourhood of Orleans got a taste of its first local craft brew last night as Stray Dog Brewing Company launched its first taps at OCCO Kitchen. Stray Dog is also Acart’s newest client, and we’re proud to provide this great start-up in The Nation’s Capital with marketing and PR expertise. The company began as a… Continue reading Stray Dog Brewing Co. Launches in Orleans!

STAR TREK : L’EXPÉRIENCE ACADÉMIE DE STARFLEET EST OFFICIELLEMENT LANCÉE! #STARFLEETOTT

Le décollage a enfin eu lieu! Star Trek : L’expérience Académie de Starfleet a débuté vendredi, le 13 mai, au Musée de l’aviation et de l’espace du Canada, soit un jour après le lancement officiel du #GalaStarfleet mettant en vedette William Shatner (alias Capitaine James T. Kirk). Notre campagne retient beaucoup l’attention des médias grâce… Continue reading STAR TREK : L’EXPÉRIENCE ACADÉMIE DE STARFLEET EST OFFICIELLEMENT LANCÉE! #STARFLEETOTT

Star Trek: The Starfleet Academy Experience has launched #StarfleetOTT

It’s here! Star Trek: The Starfleet Academy Experience opened on Friday, May 13, at Canada Aviation and Space Museum — the day after an official launch featuring William Shatner (Captain James T Kirk) at #StarfleetGala. Following our immersive pre-launch campaign, including viral and teaser videos, an experiential crash site, a Twitter-enabled Enterprise captain’s chair video… Continue reading Star Trek: The Starfleet Academy Experience has launched #StarfleetOTT

Metro Ottawa goes #Klingon for #StarfleetOTT

Ottawa was in for another Trekker surprise on Tuesday, April 26, as the front page of popular commuter newspaper Metro Ottawa was published in glorious Klingon! This was, of course, another surprise element of our advance buzz campaign for Canada Aviation and Space Museum’s Star Trek: The Starfleet Academy Experience. The Klingon front page, with… Continue reading Metro Ottawa goes #Klingon for #StarfleetOTT

Putting #StarTrek fans in the Captain’s Chair for #StarfleetOTT

By now, if you live in Ottawa, you probably know that Star Trek: The Starfleet Academy Experience is coming to town! We launched our campaign for this world-premiere experience at Canada Aviation and Space Museum with a “UFO” teaser video that went viral, as well as unique experiential elements in Ottawa, Kingston, and Montréal. Last… Continue reading Putting #StarTrek fans in the Captain’s Chair for #StarfleetOTT

The Federation takes over Ottawa! #startrek #starfleetott

If you were in Ottawa this weekend, you may have seen some strange things going on. First, on Thursday night, this strange video appeared on YouTube. It seemed to show an extraterrestrial object entering the atmosphere over Ottawa: The video showed up on CTV Ottawa Morning Live the next day, and within the first 24… Continue reading The Federation takes over Ottawa! #startrek #starfleetott

Promoting #StarfleetGala in glorious Klingon!

Here at Acart, we are no strangers to multicultural advertising. In our recent campaign for Elections Canada, we communicated with Canadians in 34 different languages. But we had never done an extraterrestrial language adaptation. Until now: Those of you familiar with the Star Trek franchise will recognize this as Klingon. Those familiar with Klingon will… Continue reading Promoting #StarfleetGala in glorious Klingon!

#Infographic: Grass-fed beef is the natural choice

If there’s anything we have an appetite for, it’s creating juicy, shareable content. That’s why our new infographic for Ottawa-favourite burger joint, Burgers N’ Fries Forever (BFF), has us drooling (literally!). One of the qualities that sets BFF burgers apart, aside from straight-up meaty deliciousness, is their use of grass-fed beef. Our latest infographic highlights the benefits: This… Continue reading #Infographic: Grass-fed beef is the natural choice

What’s a Voter Information Card? Our new #elxn42 ads explain

If you live in Canada, or consume Canadian media, you’ve probably seen our campaign for the federal election by now. Following the voter registration phase, we’ve now moved on to informing Canadian voters about the Voter Information Card they should have received in the mail by now. As before, our helpful animated character explains what… Continue reading What’s a Voter Information Card? Our new #elxn42 ads explain