5 Changes in B2B Marketing Post-COVID

Although the chaos of 2020 is far from over, most of us have begun to feel a sense of organization amid the pandemonium. That said, despite day to day routine of remembering your mask when you go to Little Victories, or the pure enjoyment of making your own espresso at home (me!), many in traditional face-to-face and B2B sales &… Continue reading 5 Changes in B2B Marketing Post-COVID

Sandy’s Lunch Guide – A map to the best lunches in Centretown

Maybe you got up late in the morning and forgot your lunch at home? Or perhaps you just want to try something new? Whether you’re in the mood for a sandwich or Asian take-out, my lunch map has got all your lunch cravings covered if you live or work in Centretown. Let’s launch into lunch!… Continue reading Sandy’s Lunch Guide – A map to the best lunches in Centretown

Working Your Networking: A guide to engaging your contacts to land your first agency job

So you’ve done the classroom thing, learned all the theories, passed all your exams and have that exquisitely framed piece of paper hanging on your wall. Now what? These days, it seems networking is the key to landing your first agency job. Being a university grad with a Bachelor’s degree in Journalism, I can tell… Continue reading Working Your Networking: A guide to engaging your contacts to land your first agency job

Help Wanted: Getting The Most Out of Your Agency Interns

It’s that time of year again when students are scrambling to find placements at agencies to fulfill their internship hours for course credit. Often companies hastily bring students on board to fulfill a quota or make them feel good about helping the school, only to have them do mundane tasks such as make photocopies, reorganize… Continue reading Help Wanted: Getting The Most Out of Your Agency Interns

Relationeering: Garnering Earned Media

When a T-Rex crashed Montreal Comiccon, stomping its way through the crowds on the show floor… Or when a unique, craft brewery unveiled itself to the world for the first time, hosted by a local TV celebrity… Or when Captain Kirk’s iconic chair from Star Trek made the rounds in the Nation’s Capital, encouraging fans to… Continue reading Relationeering: Garnering Earned Media

Closing the Contact Loop at Your Next Christmas Networking Party

‘Tis the season to experience holiday cheer! And business Christmas parties are the perfect way to both celebrate yuletide merriment and network with your peers. Whether you’re sharing ideas or generating leads over drinks and appetizers, the holiday season provides many great opportunities.  But many times after an evening of socializing, we misplace the business cards… Continue reading Closing the Contact Loop at Your Next Christmas Networking Party

Ottawa has gone full #StarTrek

Orions in the civil service! Tribbles in the lunchroom! Moms with tricorders! FUTURISTIC FLIP-PHONES! Since Star Trek: The Starfleet Academy Experience opened in May, at Canada Aviation and Space Museum, the worlds of Star Trek and Ottawa have been colliding: [youtube]https://youtu.be/7Ea6-JXA6gY[/youtube] [youtube]https://youtu.be/IZVaEqcqGNY[/youtube] [youtube]https://youtu.be/tbfQkmx98nY[/youtube] [youtube]https://youtu.be/8QGS_KrKDX4[/youtube] These “local ads” were written by Acart and produced by CTV… Continue reading Ottawa has gone full #StarTrek

Star Trek: The Starfleet Academy Experience has launched #StarfleetOTT

It’s here! Star Trek: The Starfleet Academy Experience opened on Friday, May 13, at Canada Aviation and Space Museum — the day after an official launch featuring William Shatner (Captain James T Kirk) at #StarfleetGala. Following our immersive pre-launch campaign, including viral and teaser videos, an experiential crash site, a Twitter-enabled Enterprise captain’s chair video… Continue reading Star Trek: The Starfleet Academy Experience has launched #StarfleetOTT

More Canadians were Ready to Vote in #elxn42!

It was the longest Canadian federal election in living memory, but we were ready for it. Since being awarded the Elections Canada contract almost two years ago, Acart’s team has been developing the Ready to Vote campaign that was ubiquitous in your mainstream and social media for the past few weeks. From media and communication… Continue reading More Canadians were Ready to Vote in #elxn42!

Putting our game face on

As our Ottawa Senators’ recent wins have fans cheering, it seems like a good time to tell the story behind the team’s main logo. It dates back to 2007, when the NHL updated its uniforms to the new Rbk Edge jerseys. Several teams took the opportunity to redesign or update their brands, and the Ottawa… Continue reading Putting our game face on