The possibilities for not-for-profit and cause marketers today are infinite. Here are four types of proven tactic to get you to the next level.
Category Archives: Opinion
Are you still stuck in the era of “brand fascism”? This repost from 2009 should remind you that it’s about time you got social.
Why (and how) you need to overcome your fear of criticism to succeed in social media.
A look at how social media trends have cut across traditional disciplines. The good news is, nobody is excluded!
This is the first installment of what I plan to be a regular feature on Change Marketing: Five Pointed Questions. My first victim… sorry, “subject”… is Marc Van Gurp, founder and owner of one of the international social marketing blog Osocio.
Ultimately, people buy from people they trust. It is not true that all clients buy “price” but they all buy “value”. Value represents trust, peace of mind and a personal connection. An emoticon or an e-mail signature cannot compete with a firm handshake.
What is PowerPoint anyway? As someone who does a lot of public speaking, I treat it as a whiteboard. When …
To me, the obsession with connectivity is a combination of novelty, inflated self-importance, and fear. We need to get over all three.