Shining Light on BikeMaps.org at Glowfair 2017

Experiential marketing (also known as “on-the-ground” marketing) is one of the best ways brands can engage an audience, build relationships, and stimulate action. This year, we saw an opportunity to promote BikeMaps.org, a tool for safer cycling, to parents and families attending Glowfair, which is a weekend event of neon performances and exhibits spread out… Continue reading Shining Light on BikeMaps.org at Glowfair 2017

The Authentic Appeal of Grassroots Fundraising in #LoveArmyForSomalia

Crowdfunding platforms like GoFundMe are an effective ways to raise money, raise awareness, and publicize causes through social networks. But this is never an easy job because people’s attention, empathy, and money are all limited resources. Charity organizations need to convince people that a cause is worth giving our money to, and that their donations… Continue reading The Authentic Appeal of Grassroots Fundraising in #LoveArmyForSomalia

Help Feed Ottawa’s Furry Bellies this Giving Season

When finances are stretched, especially around the holidays, some families are forced to choose between feeding themselves or their pets. The Ottawa Paw Pantry is the area’s first volunteer-run pet supplies and food bank established to help prevent the abandonment or surrender of animals when their families cannot afford to feed them. Sustained entirely by donations,… Continue reading Help Feed Ottawa’s Furry Bellies this Giving Season

#EscapedTRex crashes Montréal Comiccon! #UltimateDinos

What’s big and scary, and less extinct than you thought? How about a “real” 12-foot T. rex running loose? For the Canadian Museum of Nature’s Ultimate Dinosaurs exhibition, we planned and executed an experiential marketing activation in Montréal that turned heads — even among the costumed fans at Comiccon! We partnered with Ottawa dinosaur performer… Continue reading #EscapedTRex crashes Montréal Comiccon! #UltimateDinos

Showing how easy public transit can be on YRT/Viva

York Region Transit has been a client of ours for several years, and they’re a great partner. Our latest campaign for the system is a hard-hitting ridership campaign that challenges drivers to consider the quality of their commute. Especially given increasing traffic congestion in one of Canada’s fastest-growing regions. Our new work uses the classic… Continue reading Showing how easy public transit can be on YRT/Viva

Star Trek: The Starfleet Academy Experience has launched #StarfleetOTT

It’s here! Star Trek: The Starfleet Academy Experience opened on Friday, May 13, at Canada Aviation and Space Museum — the day after an official launch featuring William Shatner (Captain James T Kirk) at #StarfleetGala. Following our immersive pre-launch campaign, including viral and teaser videos, an experiential crash site, a Twitter-enabled Enterprise captain’s chair video… Continue reading Star Trek: The Starfleet Academy Experience has launched #StarfleetOTT

Metro Ottawa goes #Klingon for #StarfleetOTT

Ottawa was in for another Trekker surprise on Tuesday, April 26, as the front page of popular commuter newspaper Metro Ottawa was published in glorious Klingon! This was, of course, another surprise element of our advance buzz campaign for Canada Aviation and Space Museum’s Star Trek: The Starfleet Academy Experience. The Klingon front page, with… Continue reading Metro Ottawa goes #Klingon for #StarfleetOTT

Putting #StarTrek fans in the Captain’s Chair for #StarfleetOTT

By now, if you live in Ottawa, you probably know that Star Trek: The Starfleet Academy Experience is coming to town! We launched our campaign for this world-premiere experience at Canada Aviation and Space Museum with a “UFO” teaser video that went viral, as well as unique experiential elements in Ottawa, Kingston, and Montréal. Last… Continue reading Putting #StarTrek fans in the Captain’s Chair for #StarfleetOTT

The Federation takes over Ottawa! #startrek #starfleetott

If you were in Ottawa this weekend, you may have seen some strange things going on. First, on Thursday night, this strange video appeared on YouTube. It seemed to show an extraterrestrial object entering the atmosphere over Ottawa: [youtube]https://youtu.be/27-UtgdfQxI[/youtube] The video showed up on CTV Ottawa Morning Live the next day, and within the first… Continue reading The Federation takes over Ottawa! #startrek #starfleetott

Helping OPSEU prevent workplace harassment

The Ontario Public Service Employees Union (OPSEU) represents 130,000 members across Ontario, two-thirds of whom are women. In anticipation of Ontario’s new Bill 132, the Sexual Violence and Harassment Plan Act (Supporting Survivors and Challenging Sexual Violence and Harassment), OPSEU is training all staff on sexual harassment to promote harassment-free workplaces across the province. That’s… Continue reading Helping OPSEU prevent workplace harassment

Promoting #StarfleetGala in glorious Klingon!

Here at Acart, we are no strangers to multicultural advertising. In our recent campaign for Elections Canada, we communicated with Canadians in 34 different languages. But we had never done an extraterrestrial language adaptation. Until now: Those of you familiar with the Star Trek franchise will recognize this as Klingon. Those familiar with Klingon will… Continue reading Promoting #StarfleetGala in glorious Klingon!

Community-Based Toolkit for #RoadSafety Campaigns

Road Safety social marketing is one of our specialties at Acart. We’ve developed national campaigns for Transport Canada, York Region Transit, CAA, Beer Canada, Toyota Foundation, and others. Some of our road safety work is done in partnership with Traffic Injury Research Foundation (TIRF) — with whom we share a roof in the Acart Building.… Continue reading Community-Based Toolkit for #RoadSafety Campaigns