The Authentic Appeal of Grassroots Fundraising in #LoveArmyForSomalia

Crowdfunding platforms like GoFundMe are an effective ways to raise money, raise awareness, and publicize causes through social networks. But this is never an easy job because people’s attention, empathy, and money are all limited resources. Charity organizations need to convince people that a cause is worth giving our money to, and that their donations… Continue reading The Authentic Appeal of Grassroots Fundraising in #LoveArmyForSomalia

Community-Based Toolkit for #RoadSafety Campaigns

Road Safety social marketing is one of our specialties at Acart. We’ve developed national campaigns for Transport Canada, York Region Transit, CAA, Beer Canada, Toyota Foundation, and others. Some of our road safety work is done in partnership with Traffic Injury Research Foundation (TIRF) — with whom we share a roof in the Acart Building.… Continue reading Community-Based Toolkit for #RoadSafety Campaigns

Do you know the warning signs of dementia? / Connaissez-vous les signes précurseurs de la démence?

ENGLISH – scroll for French In early 2015, we developed and launched an educational microsite (in English and French) for the Alzheimer Society of Ottawa and Renfrew County, called Rethink Dementia. The microsite was the first step in a multi-phase campaign to increase awareness, understanding, acceptance, and support of dementia by providing dementia resources, advice,… Continue reading Do you know the warning signs of dementia? / Connaissez-vous les signes précurseurs de la démence?

Helping animals at the Ottawa Humane Society find forever homes

Each year, the Ottawa Humane Society (OHS) cares for more than 10,000 lost, abandoned, neglected or abused animals. As part of their commitment to care, they find animals loving, forever homes. In our latest transit campaign for the OHS, we’re letting more people know about the beautiful dogs, cats, and other small animals that are available for… Continue reading Helping animals at the Ottawa Humane Society find forever homes

Helping farmers keep the “EH!” in eggs

Have you seen this ad? It’s part of our latest effort for Egg Farmers of Canada. Egg Farmers of Canada is a national not-for-profit organization that manages the supply of eggs, promotes eggs, and develops standards for egg farming in Canada. The campaign promotes and shares the benefits the system of supply management with Canadians.… Continue reading Helping farmers keep the “EH!” in eggs

Happy 80th Birthday to Dr. Jane Goodall! #Biographic

On April 3rd, 1934, Valerie Jane Morris-Goodall was born in London, England. What the world did not know at that time is that the baby girl would grow up to revolutionize our understanding of chimpanzees, become a United Nations Messenger of Peace, and — even at 80 — spend most of her waking hours spreading… Continue reading Happy 80th Birthday to Dr. Jane Goodall! #Biographic

Helping Jane Goodall Help Chimpanzees (And All Of Us)

Chimpanzees are very much like us. That’s why studying them in the wild is one of the most important things we can do to understand human nature. Dr. Jane Goodall is one of the pioneering researchers who spent the time to really understand the similarities — and differences — between our closest living relatives and… Continue reading Helping Jane Goodall Help Chimpanzees (And All Of Us)

Infographic: Why women drive drunk (and what we can do about it)

Are women drunk drivers different from men? A report just released by our client, Traffic Injury Research Foundation (TIRF), for The Century Council points to some troubling trends among North American women who drive after drinking too much. While men still do most of the drunk driving, the number of women arrested is on the… Continue reading Infographic: Why women drive drunk (and what we can do about it)