What’s big and scary, and less extinct than you thought? How about a “real” 12-foot T. rex running loose? For the Canadian Museum of Nature’s Ultimate Dinosaurs exhibition, we planned and executed an experiential marketing activation in Montréal that turned heads — even among the costumed fans at Comiccon! We partnered with Ottawa dinosaur performer… Continue reading #EscapedTRex crashes Montréal Comiccon! #UltimateDinos
Orions in the civil service! Tribbles in the lunchroom! Moms with tricorders! FUTURISTIC FLIP-PHONES! Since Star Trek: The Starfleet Academy Experience opened in May, at Canada Aviation and Space Museum, the worlds of Star Trek and Ottawa have been colliding: These “local ads” were written by Acart and produced by CTV to promote The Starfleet… Continue reading Ottawa has gone full #StarTrek
Le décollage a enfin eu lieu! Star Trek : L’expérience Académie de Starfleet a débuté vendredi, le 13 mai, au Musée de l’aviation et de l’espace du Canada, soit un jour après le lancement officiel du #GalaStarfleet mettant en vedette William Shatner (alias Capitaine James T. Kirk). Notre campagne retient beaucoup l’attention des médias grâce… Continue reading STAR TREK : L’EXPÉRIENCE ACADÉMIE DE STARFLEET EST OFFICIELLEMENT LANCÉE! #STARFLEETOTT
It’s here! Star Trek: The Starfleet Academy Experience opened on Friday, May 13, at Canada Aviation and Space Museum — the day after an official launch featuring William Shatner (Captain James T Kirk) at #StarfleetGala. Following our immersive pre-launch campaign, including viral and teaser videos, an experiential crash site, a Twitter-enabled Enterprise captain’s chair video… Continue reading Star Trek: The Starfleet Academy Experience has launched #StarfleetOTT
Ottawa was in for another Trekker surprise on Tuesday, April 26, as the front page of popular commuter newspaper Metro Ottawa was published in glorious Klingon! This was, of course, another surprise element of our advance buzz campaign for Canada Aviation and Space Museum’s Star Trek: The Starfleet Academy Experience. The Klingon front page, with… Continue reading Metro Ottawa goes #Klingon for #StarfleetOTT
By now, if you live in Ottawa, you probably know that Star Trek: The Starfleet Academy Experience is coming to town! We launched our campaign for this world-premiere experience at Canada Aviation and Space Museum with a “UFO” teaser video that went viral, as well as unique experiential elements in Ottawa, Kingston, and Montréal. Last… Continue reading Putting #StarTrek fans in the Captain’s Chair for #StarfleetOTT
If you were in Ottawa this weekend, you may have seen some strange things going on. First, on Thursday night, this strange video appeared on YouTube. It seemed to show an extraterrestrial object entering the atmosphere over Ottawa: The video showed up on CTV Ottawa Morning Live the next day, and within the first 24… Continue reading The Federation takes over Ottawa! #startrek #starfleetott
Here at Acart, we are no strangers to multicultural advertising. In our recent campaign for Elections Canada, we communicated with Canadians in 34 different languages. But we had never done an extraterrestrial language adaptation. Until now: Those of you familiar with the Star Trek franchise will recognize this as Klingon. Those familiar with Klingon will… Continue reading Promoting #StarfleetGala in glorious Klingon!