It’s here! Star Trek: The Starfleet Academy Experience opened on Friday, May 13, at Canada Aviation and Space Museum — the day after an official launch featuring William Shatner (Captain James T Kirk) at #StarfleetGala. Following our immersive pre-launch campaign, including viral and teaser videos, an experiential crash site, a Twitter-enabled Enterprise captain’s chair video… Continue reading Star Trek: The Starfleet Academy Experience has launched #StarfleetOTT
Ottawa was in for another Trekker surprise on Tuesday, April 26, as the front page of popular commuter newspaper Metro Ottawa was published in glorious Klingon! This was, of course, another surprise element of our advance buzz campaign for Canada Aviation and Space Museum’s Star Trek: The Starfleet Academy Experience. The Klingon front page, with… Continue reading Metro Ottawa goes #Klingon for #StarfleetOTT
Here at Acart, we are no strangers to multicultural advertising. In our recent campaign for Elections Canada, we communicated with Canadians in 34 different languages. But we had never done an extraterrestrial language adaptation. Until now: Those of you familiar with the Star Trek franchise will recognize this as Klingon. Those familiar with Klingon will… Continue reading Promoting #StarfleetGala in glorious Klingon!
It was the longest Canadian federal election in living memory, but we were ready for it. Since being awarded the Elections Canada contract almost two years ago, Acart’s team has been developing the Ready to Vote campaign that was ubiquitous in your mainstream and social media for the past few weeks. From media and communication… Continue reading More Canadians were Ready to Vote in #elxn42!
Elections Canada now estimates that 3.6 million Canadians voted in the advance polls over Thanksgiving weekend — a 71% increase in advance voting over the last election in 2011! Clearly, voters are engaged in this federal election. Current legislation prevents Elections Canada from encouraging people to vote. (That’s up to parties and community groups.) But… Continue reading Helping you be Ready to Vote on October 19 #elxn42
It’s been a long election campaign, but advance polls are almost here! Which means that our Ready to Vote campaign for the 2015 federal election is entering a new phase: [youtube]https://youtu.be/OK5bJesHc9I[/youtube] Of course, this weekend is also Thanksgiving Weekend here in Canada! Traditionally, it’s a time when many post-secondary students who attend school away from… Continue reading In #elxn42, Thanksgiving weekend is also time for advance polls!
If you live in Canada, or consume Canadian media, you’ve probably seen our campaign for the federal election by now. Following the voter registration phase, we’ve now moved on to informing Canadian voters about the Voter Information Card they should have received in the mail by now. As before, our helpful animated character explains what… Continue reading What’s a Voter Information Card? Our new #elxn42 ads explain
As a Canadian agency, at Acart Communications we’re used to doing things bilingually. So of course when we developed our Ready to Vote campaign for Elections Canada, our anglophone and francophone copywriters developed all messaging in parallel. But in addition to English and French versions of our ads, we also created an Inuktitut language series… Continue reading Informing voters about #elxn42 in 34 languages!
La campagne publicitaire d’Élections Canada pour le programme de rappel électoral a été lancée officiellement le 14 septembre. L’équipe de Acart en est extrêmement fière! Il faut dire que nous avons travaillé pendant presque deux ans sur la stratégie et l’exécution de cette campagne, que ce soit le concours pour décrocher le contrat, les consultations… Continue reading Prêt à voter? Élections Canada vous donne tous les outils #FED2015 #EF42
Monday, September 14, marked the official launch of Elections Canada’s Electoral Reminder Program advertising campaign. And we couldn’t be more proud! At Acart, we have been working on the strategy and execution of this campaign for almost two years — from agency pitch, to client consultations, to creative development, to testing, production, and media trafficking.… Continue reading Helping Canada get ready to vote in #elxn42
Let’s get together to celebrate Canada Day, one of the most exciting days of summer! On July 1, Ottawa becomes the national epicentre of fun and entertainment. It is touching to see people getting together and celebrating joyfully despite their cultural differences. July 1 is the perfect time to express how proud we are to… Continue reading Let’s get together and celebrate! / Pour le plaisir de fêter ensemble!
Meet Ivan Raszl, the creative entrepreneur behind Ads of the World. It’s rated as the most influential advertising blog on the internet on Ad Age‘s “Power 150.”