THE FRENCH VERSION FOLLOWS / LA VERSION FRANÇAISE SUIT The first flight carrying 400 Syrian refugees has arrived in Canada – and the response has been overwhelmingly beautiful and inspirational! Canadians have been taking pictures, sharing positive stories on social media, offering gifts and donations, and volunteering to help welcome the refugees. Welcoming refugees is an important… Continue reading New Digital Campaign Helps #WelcomeRefugees to Canada / #Bienvenueauxréfugiés : une campagne web pour promouvoir l’accueil
Elections Canada now estimates that 3.6 million Canadians voted in the advance polls over Thanksgiving weekend — a 71% increase in advance voting over the last election in 2011! Clearly, voters are engaged in this federal election. Current legislation prevents Elections Canada from encouraging people to vote. (That’s up to parties and community groups.) But… Continue reading Helping you be Ready to Vote on October 19 #elxn42
It’s been a long election campaign, but advance polls are almost here! Which means that our Ready to Vote campaign for the 2015 federal election is entering a new phase: [youtube]https://youtu.be/OK5bJesHc9I[/youtube] Of course, this weekend is also Thanksgiving Weekend here in Canada! Traditionally, it’s a time when many post-secondary students who attend school away from… Continue reading In #elxn42, Thanksgiving weekend is also time for advance polls!
If you live in Canada, or consume Canadian media, you’ve probably seen our campaign for the federal election by now. Following the voter registration phase, we’ve now moved on to informing Canadian voters about the Voter Information Card they should have received in the mail by now. As before, our helpful animated character explains what… Continue reading What’s a Voter Information Card? Our new #elxn42 ads explain
As a Canadian agency, at Acart Communications we’re used to doing things bilingually. So of course when we developed our Ready to Vote campaign for Elections Canada, our anglophone and francophone copywriters developed all messaging in parallel. But in addition to English and French versions of our ads, we also created an Inuktitut language series… Continue reading Informing voters about #elxn42 in 34 languages!
La campagne publicitaire d’Élections Canada pour le programme de rappel électoral a été lancée officiellement le 14 septembre. L’équipe de Acart en est extrêmement fière! Il faut dire que nous avons travaillé pendant presque deux ans sur la stratégie et l’exécution de cette campagne, que ce soit le concours pour décrocher le contrat, les consultations… Continue reading Prêt à voter? Élections Canada vous donne tous les outils #FED2015 #EF42
Monday, September 14, marked the official launch of Elections Canada’s Electoral Reminder Program advertising campaign. And we couldn’t be more proud! At Acart, we have been working on the strategy and execution of this campaign for almost two years — from agency pitch, to client consultations, to creative development, to testing, production, and media trafficking.… Continue reading Helping Canada get ready to vote in #elxn42
With all the excitement surrounding the NCAA basketball tournament, the one thing putting a damper on it all is the passing of the Religious Freedom Bill in Indiana. If you haven’t heard about it yet, it’s a bill Governor Mike Pence signed into law a few days ago. In short, the bill allows business owners… Continue reading How the Religious Freedom Bill Could Impact Indiana Businesses
We just received notice that Acart’s campaign for York Region Transit (YRT/Viva) was selected for an Award of Excellence in the International Association of Business Communicators’ 2014 Ovation Awards. Taking the honour in the category of “Communication Management – Social Responsibility including Economic, Societal and Environmental Development” the anti-harassment campaign was YRT/Viva’s effort to prevent… Continue reading YRT/Viva’s “Personal Space” campaign wins Ovation from IABC Toronto
Pendant qu’en France des dizaines de milliers de personnes manifestaient bruyamment dans la rue pour s’opposer à la légalisation du mariage homosexuel, le ministère de la Justice du Québec, lui, lançait en mars dernier une campagne publicitaire pour combattre l’homophobie « Êtes-vous vraiment ouvert? ». Le but de cette campagne était, en gros, de dire… Continue reading La pub qui ouvre les esprits
In case you haven’t noticed, social media have been taken over this week by a mathematical symbol, the “equal” sign: The symbol stands for marriage equality in the United States, as their Supreme Court is currently hearing two landmark cases that could set important precedents for same-sex marriage rights. The red equal sign is a… Continue reading Remember when Canada had its “equal” moment?
The lesson is a simple one, fundamental even, but it is very often forgotten or ignored by social and cause marketers. It’s that you have to understand your audience, and frame your issue in terms they can understand and identify with. Consumer marketers live by this code, but in the world of activists and not-for-profits it simply isn’t intuitive.