Category Archives: Human Rights


Elections Canada now estimates that 3.6 million Canadians voted in the advance polls over Thanksgiving weekend — a 71% increase …


It’s been a long election campaign, but advance polls are almost here! Which means that our Ready to Vote campaign …


La campagne publicitaire d’Élections Canada pour le programme de rappel électoral a été lancée officiellement le 14 septembre. L’équipe de …


Monday, September 14, marked the official launch of Elections Canada’s Electoral Reminder Program advertising campaign. And we couldn’t be more …


The lesson is a simple one, fundamental even, but it is very often forgotten or ignored by social and cause marketers. It’s that you have to understand your audience, and frame your issue in terms they can understand and identify with. Consumer marketers live by this code, but in the world of activists and not-for-profits it simply isn’t intuitive.

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