With the spread of ebola in the news, I can’t help but remember the H1N1 flu pandemic of 2009. Five years ago, we were working with the Public Health Agency of Canada to inform Canadians about the risks of the virus, and to help promote healthy preventative behaviours. It was a busy time, with teams… Continue reading 5 Lessons for public health marketers from the 2009 flu pandemic
With the recent news that OC Transpo will be adopting the O-Train name for Ottawa’s long-awaited light rail system, a public transit brand Acart launched in 2001 will finally reach its full potential. The original O-Train was a pilot project for rapid urban rail in Canada’s capital. The name seems obvious in hindsight: Calgary has… Continue reading Rolling into the future with a classic Acart brand #tbt
Safety campaigns can pose a challenge. Organizations are required to remind users about basic and common sense safety precautions, but such messaging can easily seem “preachy”. Our solution? Play up the preachy tone in an entertaining way by putting them in the mouth of the ultimate do-gooder: a stereotyped super hero. Inspired by old comic… Continue reading Having fun with transit safety
Judging by the amount of questions from our clients regarding the impending Canadian Anti-Spam Legislation (CASL), there is some confusion relating to compliance. This legislation, which comes into effect July 1, is a little ambiguous, and our aim is to provide some clarity on how it will impact your business, what steps should be taken, and… Continue reading Business Owners: What You Need to Know About CASL
Acart would like to join Google Canada and NRC in celebrating the long career of a brand that will always stand for Canadian innovation.
How did you spend your summer? The Acart team on the Finance Canada account spent theirs cris-crossing Canada, from East to West, North to South, capturing images of Canadians who benefit from jobs and training opportunities created by Canada’s Economic Action Plan.
Check out our latest ad for the Government of Canada, which premiered during the opening ceremonies of the London 2012 Olympic Games.
Our latest Government of Canada campaign against elder abuse is pretty hard-hitting. Check it out.
While we didn’t get in there with all the major brands on the American broadcast, yesterday’s Canadian Super Bowl viewers got a look at our latest work for the Government of Canada.
Launched today, this is the TV and online video portion of our new campaign for Natural Resources Canada’s ecoENERGY program. The initiative provides grants to homeowners to make their homes more energy efficient.