5 Lessons for public health marketers from the 2009 flu pandemic

With the spread of ebola in the news, I can’t help but remember the H1N1 flu pandemic of 2009. Five years ago, we were working with the Public Health Agency of Canada to inform Canadians about the risks of the virus, and to help promote healthy preventative behaviours. It was a busy time, with teams… Continue reading 5 Lessons for public health marketers from the 2009 flu pandemic

Rolling into the future with a classic Acart brand #tbt

With the recent news that OC Transpo will be adopting the O-Train name for Ottawa’s long-awaited light rail system, a public transit brand Acart launched in 2001 will finally reach its full potential. The original O-Train was a pilot project for rapid urban rail in Canada’s capital. The name seems obvious in hindsight: Calgary has… Continue reading Rolling into the future with a classic Acart brand #tbt

Having fun with transit safety

Safety campaigns can pose a challenge. Organizations are required to remind users about basic and common sense safety precautions, but such messaging can easily seem “preachy”. Our solution? Play up the preachy tone in an entertaining way by putting them in the mouth of the ultimate do-gooder: a stereotyped super hero. Inspired by old comic… Continue reading Having fun with transit safety

Business Owners: What You Need to Know About CASL

Judging by the amount of questions from our clients regarding the impending Canadian Anti-Spam Legislation (CASL), there is some confusion relating to compliance. This legislation, which comes into effect July 1, is a little ambiguous, and our aim is to provide some clarity on how it will impact your business, what steps should be taken, and… Continue reading Business Owners: What You Need to Know About CASL