YRT/Viva Safety Village Experience wins Gold Hermes Creative Award

York Region Transit‘s brand experience in York Regional Police’s Community Safety Village has won a Gold Hermes Creative Award! The experience is an extension of our York Region Man (YR Man) transit safety campaign for YRT/Viva, which won more awards in 2015, including a Marketing and Communications Leadership Award from the Canadian Urban Transit Association (CUTA) and an Ovation Award of… Continue reading YRT/Viva Safety Village Experience wins Gold Hermes Creative Award

Helping students have a cyber-safe school year

You’ve probably seen our Get Cyber Safe campaigns for Public Safety Canada online, especially on social media, but if you’re starting the school year at a Canadian college or university, you may see it on campus as well! This month, Public Safety Canada launched a back-to-school campaign to educate students on cyber safety, especially those… Continue reading Helping students have a cyber-safe school year

Après la pluie… les dégâts?

Avec l’arrivée du printemps, nous nous sentons revivre : les manteaux plus légers, les premières terrasses, les sourires qui se font beaucoup plus voyants. Cependant, le printemps signifie aussi la fonte rapide de la neige et les fortes pluies sur les sols encore gelés et saturés d’eau. Sans crier gare, le printemps peut rimer avec… Continue reading Après la pluie… les dégâts?

Join Tuesday’s #CyberTalk on Parenting in the Digital Age!

If you’re a parent with a child who uses the Internet, you know how hard it can be to keep up with what your child does online. New sites, apps, and social networks are popping up every day. How can you ensure your child is using them safely? This Tuesday, March 7 at 2pm EDT,… Continue reading Join Tuesday’s #CyberTalk on Parenting in the Digital Age!

ÊTRE PARENT À L’ÈRE NUMÉRIQUE : #CYBERDISCUSSION SUR LA CIVILITÉ EN LIGNE

Vous êtes parent et vous vous demandez comment intervenir dans la vie numérique de vos enfants, surtout quand vous êtes témoin de comportements en ligne irrespectueux ou non sécuritaires? Hé bien, vous aurez la chance demain midi de poser toutes vos questions à un expert en utilisant le mot-clic #CyberDiscussion. Cet événement organisé par Pensez… Continue reading ÊTRE PARENT À L’ÈRE NUMÉRIQUE : #CYBERDISCUSSION SUR LA CIVILITÉ EN LIGNE

Helping OPSEU prevent workplace harassment

The Ontario Public Service Employees Union (OPSEU) represents 130,000 members across Ontario, two-thirds of whom are women. In anticipation of Ontario’s new Bill 132, the Sexual Violence and Harassment Plan Act (Supporting Survivors and Challenging Sexual Violence and Harassment), OPSEU is training all staff on sexual harassment to promote harassment-free workplaces across the province. That’s… Continue reading Helping OPSEU prevent workplace harassment

Community-Based Toolkit for #RoadSafety Campaigns

Road Safety social marketing is one of our specialties at Acart. We’ve developed national campaigns for Transport Canada, York Region Transit, CAA, Beer Canada, Toyota Foundation, and others. Some of our road safety work is done in partnership with Traffic Injury Research Foundation (TIRF) — with whom we share a roof in the Acart Building.… Continue reading Community-Based Toolkit for #RoadSafety Campaigns

Helping healthcare workers share their professional pride

The Canadian Association of Medical Radiation Technologists (CAMRT) represents the medical professionals who provide you with X-rays, computed tomography, magnetic resonance imaging, ultrasound and nuclear medicine. We’ve been working with CAMRT for several years to help them raise the profile of the profession among healthcare peers and patients, from creating an award-winning patient-centric microsite to… Continue reading Helping healthcare workers share their professional pride

The Return of York Region Man

Remember York Region Man? The comic strip hero we created for York Region Transit was a big hit on their social media. It achieved an unheard-of .855% click-though rate on paid Facebook posts and awards from the Toronto chapter of the International Association of Business Communicators (IABC) and the Canadian Urban Transit Association (CUTA). Well,… Continue reading The Return of York Region Man

Helping you be Ready to Vote on October 19 #elxn42

Elections Canada now estimates that 3.6 million Canadians voted in the advance polls over Thanksgiving weekend — a 71% increase in advance voting over the last election in 2011! Clearly, voters are engaged in this federal election. Current legislation prevents Elections Canada from encouraging people to vote. (That’s up to parties and community groups.) But… Continue reading Helping you be Ready to Vote on October 19 #elxn42

In #elxn42, Thanksgiving weekend is also time for advance polls!

It’s been a long election campaign, but advance polls are almost here! Which means that our Ready to Vote campaign for the 2015 federal election is entering a new phase: [youtube]https://youtu.be/OK5bJesHc9I[/youtube] Of course, this weekend is also Thanksgiving Weekend here in Canada! Traditionally, it’s a time when many post-secondary students who attend school away from… Continue reading In #elxn42, Thanksgiving weekend is also time for advance polls!

What’s a Voter Information Card? Our new #elxn42 ads explain

If you live in Canada, or consume Canadian media, you’ve probably seen our campaign for the federal election by now. Following the voter registration phase, we’ve now moved on to informing Canadian voters about the Voter Information Card they should have received in the mail by now. As before, our helpful animated character explains what… Continue reading What’s a Voter Information Card? Our new #elxn42 ads explain