Category Archives: Digital Media


The Canadian Association of Medical Radiation Technologists(CAMRT), has recently been recognized with an “Associations Make a Better Canada” award for its Acart-created brand and public information campaign.


A new study by Rensselaer Polytechnic Institute shows that the “tipping point” of social change is the activation of just 10% of true believers. This is great news for social marketers, especially considering the tools we have to engage networked individuals efficiently through evolving media.


If you plan to bring your brand to the social internet, first make sure it can pass the “TEA” test (Transparency, Empathy and Altruism)

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