Every creative idea contains the DNA of many other people’s thoughts. But is JibJab v. Toyota a case of illegal cloning?
Category Archives: Digital Media
The Canadian Association of Medical Radiation Technologists(CAMRT), has recently been recognized with an “Associations Make a Better Canada” award for its Acart-created brand and public information campaign.
A new study by Rensselaer Polytechnic Institute shows that the “tipping point” of social change is the activation of just 10% of true believers. This is great news for social marketers, especially considering the tools we have to engage networked individuals efficiently through evolving media.
A lesson for social communicators from Steve Martin, John Candy and John Hughes.
If you plan to bring your brand to the social internet, first make sure it can pass the “TEA” test (Transparency, Empathy and Altruism)
Les tragiques événements s’étant déroulés en Norvège ont eu comme effet de soulever une vague de solidarité et d’amour envers …
Let me put it in simple terms: If you are in marketing communications (agency or client side) and you lack a basic knowledge of current social media tactics and trends, you have fallen behind. Way behind. But the good news is, it’s not too late to catch up.
Peut-on créer, acheter ou prévoir le viral? L’agence de pub montréalaise Bos, responsable entre autres du nombre effarant de campagnes …
There are reasons to be afraid of what social media can do to your brand, but there are simple rules that can help you engage more professionally.
Check out and share our video promoting the Fill-A-Bus program that sends kids to “healthy food camp” at the Canada Agricultural Museum.
Check out our new recruitment branding, and digital/social media work for AEM, a socially-responsible Canadian gold mining operation.