À la lumière du succès que connait actuellement notre campagne de sensibilisation aux abus financiers contre les aînés pour RHDCC, …
Category Archives: Digital Media
Customer service performed in public is risky, because even if you delete a bad interaction, people can screen cap it for posterity and share it on and on. But if you do it right, the benefits are huge.
As long as you are sure that your new messaging is on-brand and will not cause unintended offence or ridicule, there’s no better way to measure creative performance than simply counting the click-through.
How did you spend your summer? The Acart team on the Finance Canada account spent theirs cris-crossing Canada, from East to West, North to South, capturing images of Canadians who benefit from jobs and training opportunities created by Canada’s Economic Action Plan.
If the marketing leader in your life still doesn’t “get” that advertising, PR, digital and social media all have to be informed by a central strategy, this review offers you two options:
1) Buy them a copy of Marketing in The Round, and make them read it; or
2) Smack them upside the head with it.
Given that this review of current best practices is under 200 pages, I recommend the former option.
Will Chris’ daily time commitment to making a few posts and chatting with new friends sell more tickets or albums than not putting himself out there? I certainly assume so. But that’s not the point. What Chris has really achieved is what social media music marketers should really be reaching for: he is relevant and real, and people give a damn what he’s up to these days. And that, in our heavily media-filtered world, is priceless.
Our latest Government of Canada campaign against elder abuse is pretty hard-hitting. Check it out.
Squash is one of the fastest growing sports in the world. Always on the consideration list as a new Olympic …
Scientists in the United States have developed tools to quantify the amount that an image has been digitally manipulated — but only of they have access to the original image.
We’re here, are you? https://plus.google.com/b/116462443257602453873/116462443257602453873/posts
Nous vivons à l’époque du 2.0, où tout est instantané et temporaire. Faceboook, Twitter, Google+, textos et tous les autres …
If there is one universal truth that should inform your social media engagement strategy, it is this: Nobody ever wins an argument on the internet.
Learn it. Know it. Live it. Because until you accept this simple fact, you will be constantly tempted to make one of three deadly mistakes…