Category Archives: Digital Media


How did you spend your summer? The Acart team on the Finance Canada account spent theirs cris-crossing Canada, from East to West, North to South, capturing images of Canadians who benefit from jobs and training opportunities created by Canada’s Economic Action Plan.


If the marketing leader in your life still doesn’t “get” that advertising, PR, digital and social media all have to be informed by a central strategy, this review offers you two options:

1) Buy them a copy of Marketing in The Round, and make them read it; or
2) Smack them upside the head with it.

Given that this review of current best practices is under 200 pages, I recommend the former option.


Will Chris’ daily time commitment to making a few posts and chatting with new friends sell more tickets or albums than not putting himself out there? I certainly assume so. But that’s not the point. What Chris has really achieved is what social media music marketers should really be reaching for: he is relevant and real, and people give a damn what he’s up to these days. And that, in our heavily media-filtered world, is priceless.


If there is one universal truth that should inform your social media engagement strategy, it is this: Nobody ever wins an argument on the internet.

Learn it. Know it. Live it. Because until you accept this simple fact, you will be constantly tempted to make one of three deadly mistakes…

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