An infographic about Canadian beer (as if you needed more reasons to love it)

This post is dedicated to the memory of Stompin’ Tom Connors There are fun design jobs, and there are labours of love. This project, created for the Brewers Association of Canada, was definitely the latter. Besides being fun and informative, this infographic has a job to do. The Brewers Association of Canada, representing 97% of… Continue reading An infographic about Canadian beer (as if you needed more reasons to love it)

Want to go viral? #doitonthebus

Yesterday, our campaign for Halifax Region’s Metro Transit went live. Themed “Do It On The Bus,” it speaks to the many leisure and work activities you can do as a transit rider that you can’t (or shouldn’t) as a driver. This morning, Metro Transit announced the campaign on its Twitter feed, and included the hashtag… Continue reading Want to go viral? #doitonthebus

Our newest transit campaign: Do it on the bus

We’ve been doing public transit advertising for quite a few years now, but it’s still a thrill to launch a campaign in a new market. For the past couple of months, we’ve been developing this campaign for Halifax Metro Transit. Today, it launched! Do It On The Bus is all about making people more aware… Continue reading Our newest transit campaign: Do it on the bus

Brain on Board: A new kind of road safety campaign

Traffic Injury Research Foundation, Toyota Foundation and Acart Communications partnered to launch a safer driving initiative that teaches Canadians how to use their vehicles’ advanced safety features more effectively. Branded “Brain on Board,” the campaign is a reaction to research that shows some safety features are leading to overconfident — rather than safer — driving.… Continue reading Brain on Board: A new kind of road safety campaign

Take a scroll through Acart’s Christmas tale

After the success of last year’s video send-up on horror movie trailers, Paranoël Activity, we wanted to do something completely different for our 2012 agency Christmas card. If you haven’t seen it yet, view it here. (There’s also a French version, here.) Our inspiration came from something that happened in early November. Shoppers Drug Mart,… Continue reading Take a scroll through Acart’s Christmas tale

#Anonymous hacked our Christmas video

Just yesterday, when Christopher was writing his post about local video production in Ottawa, he revisited our Christmas video from last year, which he wrote and directed: But then, in the related videos column, he spotted this: That’s right, our Christmas video. Hacked. By Anonymous. For those unfamiliar with their work, Anonymous is “a loosely… Continue reading #Anonymous hacked our Christmas video

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