Elections Canada now estimates that 3.6 million Canadians voted in the advance polls over Thanksgiving weekend — a 71% increase in advance voting over the last election in 2011! Clearly, voters are engaged in this federal election. Current legislation prevents Elections Canada from encouraging people to vote. (That’s up to parties and community groups.) But… Continue reading Helping you be Ready to Vote on October 19 #elxn42
It’s been a long election campaign, but advance polls are almost here! Which means that our Ready to Vote campaign for the 2015 federal election is entering a new phase: Of course, this weekend is also Thanksgiving Weekend here in Canada! Traditionally, it’s a time when many post-secondary students who attend school away from their… Continue reading In #elxn42, Thanksgiving weekend is also time for advance polls!
If you live in Canada, or consume Canadian media, you’ve probably seen our campaign for the federal election by now. Following the voter registration phase, we’ve now moved on to informing Canadian voters about the Voter Information Card they should have received in the mail by now. As before, our helpful animated character explains what… Continue reading What’s a Voter Information Card? Our new #elxn42 ads explain
ENGLISH – scroll for French In early 2015, we developed and launched an educational microsite (in English and French) for the Alzheimer Society of Ottawa and Renfrew County, called Rethink Dementia. The microsite was the first step in a multi-phase campaign to increase awareness, understanding, acceptance, and support of dementia by providing dementia resources, advice,… Continue reading Do you know the warning signs of dementia? / Connaissez-vous les signes précurseurs de la démence?
As a Canadian agency, at Acart Communications we’re used to doing things bilingually. So of course when we developed our Ready to Vote campaign for Elections Canada, our anglophone and francophone copywriters developed all messaging in parallel. But in addition to English and French versions of our ads, we also created an Inuktitut language series… Continue reading Informing voters about #elxn42 in 34 languages!
Monday, September 14, marked the official launch of Elections Canada’s Electoral Reminder Program advertising campaign. And we couldn’t be more proud! At Acart, we have been working on the strategy and execution of this campaign for almost two years — from agency pitch, to client consultations, to creative development, to testing, production, and media trafficking.… Continue reading Helping Canada get ready to vote in #elxn42
Have you seen this ad? It’s part of our latest effort for Egg Farmers of Canada. Egg Farmers of Canada is a national not-for-profit organization that manages the supply of eggs, promotes eggs, and develops standards for egg farming in Canada. The campaign promotes and shares the benefits the system of supply management with Canadians.… Continue reading Helping farmers keep the “EH!” in eggs
Last year, longtime client York Region Transit (YRT/Viva) launched a new kind of rider safety campaign by Acart. This year, it was recognized by the Canadian Urban Transit Association (CUTA) with a Marketing and Communications Leadership Award, and by the Toronto chapter of the International Association of Business Communicators (IABC) with an Ovation Award of… Continue reading YR Man a “Super” performer at industry awards shows
York Region Transit (YRT/Viva) is one of our favourite clients. Not only do they share our passion for promoting public transit, but they also believe that do be effective, we need to constantly innovate — both strategically and creatively. Our latest ridership campaign for YRT/Viva is a celebration of “found time,” which is something regular… Continue reading For York Region Transit riders, bus time is #TheNewMeTime
These days, it seems we get more and more requests from clients to write and design infographics for them. They see other infographics we’ve done, and realize that they’re a great way to turn boring old statistics and information into something friendly, attractive and sharable. Our latest request came from our friends at Egg Farmers… Continue reading A cracking infographic about supply management
Inspired by the Kübler-Ross model of the emotional stages of grief, we developed this infographic for everyone who can identify. Want to enjoy a grief-free social media experience? Contact Acart today Credits: Words – Tom Megginson Design & Illustration – Kerry Hodgson
Contrast Checker tool is a free, quick and easy way to ensure your web designs will be easier to navigate and accessible to a larger audience, particularly to those with visual challenges. Want to see if your colour choices will pass the test? Just select (or input) your website’s foreground and background colours. Contrast Checker… Continue reading Introducing Our New Tool: Contrast Checker