Although the chaos of 2020 is far from over, most of us have begun to feel a sense of organization amid the pandemonium. That said, despite day to day routine of remembering your mask when you go to Little Victories, or the pure enjoyment of making your own espresso at home (me!), many in traditional face-to-face and B2B sales &… Continue reading 5 Changes in B2B Marketing Post-COVID
Category: Digital Media
Levelling Up Our Christmas Game
This year, we’ve taken our Christmas game to a whole new level, combining gamification and custom illustrations to simulate #AgencyLife—with a holiday twist! It’s with great excitement that we invite you to pull up your stockings and play Acart’s Christmas Dash. Acart’s Christmas Dash is a simple platformer game that starts with a choice. Do you want… Continue reading Levelling Up Our Christmas Game
Teaching Canadians to #ConnectSmarter with the Internet of Things
Do you have a smart TV, or maybe a smart home assistant? Even if you don’t, you probably know someone who does. But you may not know that these smart devices make up the Internet of Things (IoT). As these devices are becoming more commonplace, Public Safety Canada tasked us with educating Canadians on the… Continue reading Teaching Canadians to #ConnectSmarter with the Internet of Things
How to augment your marketing with Augmented Reality (AR)
When you think of Augmented Reality (AR), an image of teens crowding the streets and flocking to parks playing Pokémon Go might come to mind. Or Snapchat filters. But with the release of ARKit (iOS) and ARCore (Android) earlier this year, millions of devices will become AR-capable — bringing AR to the masses. While we’ve… Continue reading How to augment your marketing with Augmented Reality (AR)
Lights, Smartphone, Action: Marketing with Social Media Video
The future of social media is video. Facebook execs have said that by 2021, Facebook will be all video. Media like 360° video, disappearing video and live streams are more than a teen fad – they are storytellers. Let’s look at what makes these marketing tools so effective and best practices to optimize their performance.… Continue reading Lights, Smartphone, Action: Marketing with Social Media Video
Get #FloodReady with Bryan Baeumler!
Many regions across Canada are experiencing spring flooding. Unfortunately, with overflowing rivers (and other bodies of water) often comes costly property damages. Now more than ever it’s important Canadians take steps to protect their homes from overland flooding. Our latest campaign for Public Safety Canada features shareable resources as well as TV personality and DIY expert,… Continue reading Get #FloodReady with Bryan Baeumler!
#FAKENEWS and the online impact – Part 1
In honour of World Press Freedom Day today, we are uncovering everything you need to know about everyone’s favourite topic: fake news. In this three-part series, we will delve into the definition of fake news, where it came from and how you can prevent falling victim to fake news. Part 1: An overview of fake news… Continue reading #FAKENEWS and the online impact – Part 1
Building Awareness of the Value of Professional Surveying in Canada
Imagine you want to build a fence in your backyard. How would you be able to tell exactly where your backyard ends and your neighbour’s yard begins? This is important information if you want to avoid encroaching on your neighbour’s property. In this situation, you need the expertise of a professional surveyor. Professional surveyors measure and map environments—using… Continue reading Building Awareness of the Value of Professional Surveying in Canada
Educating Canadians on How to Be #WiseFi
We use Wi-Fi for everything these days, from sending emails, to connecting with friends, and even for business. We’re always relying on networks to save and share our information, but how do we know all the information we put out there is safe and secure? The truth is, all of us have a responsibility to practice… Continue reading Educating Canadians on How to Be #WiseFi
New Digital Campaign Helps #WelcomeRefugees to Canada / #Bienvenueauxréfugiés : une campagne web pour promouvoir l’accueil
THE FRENCH VERSION FOLLOWS / LA VERSION FRANÇAISE SUIT The first flight carrying 400 Syrian refugees has arrived in Canada – and the response has been overwhelmingly beautiful and inspirational! Canadians have been taking pictures, sharing positive stories on social media, offering gifts and donations, and volunteering to help welcome the refugees. Welcoming refugees is an important… Continue reading New Digital Campaign Helps #WelcomeRefugees to Canada / #Bienvenueauxréfugiés : une campagne web pour promouvoir l’accueil
More Canadians were Ready to Vote in #elxn42!
It was the longest Canadian federal election in living memory, but we were ready for it. Since being awarded the Elections Canada contract almost two years ago, Acart’s team has been developing the Ready to Vote campaign that was ubiquitous in your mainstream and social media for the past few weeks. From media and communication… Continue reading More Canadians were Ready to Vote in #elxn42!
Voting goes viral in #elxn42 with #voteselfie
This just might be the election that brings youth voters back to the ballot. Elections Canada estimates that 42,000 students voted on special “pop-up” ballots at campuses, and that 3.6 Million Canadians voted at advance polls. These are promising numbers for a country in which election turnout has been trending downwards since the 1980s. So,… Continue reading Voting goes viral in #elxn42 with #voteselfie