3 Quick Wins for E-Commerce Success on Black Friday

1. SMS marketing instead of email marketing  A quick look at my inbox: 2,300+ unread emails and I can assure you I will not be going through all of them with intention. Thankfully, if you’re using Gmail, Google has a friendly way of filtering out social notifications and promotions. Great, right? For me as a consumer, yes, for… Continue reading 3 Quick Wins for E-Commerce Success on Black Friday

5 Changes in B2B Marketing Post-COVID

Although the chaos of 2020 is far from over, most of us have begun to feel a sense of organization amid the pandemonium. That said, despite day to day routine of remembering your mask when you go to Little Victories, or the pure enjoyment of making your own espresso at home (me!), many in traditional face-to-face and B2B sales &… Continue reading 5 Changes in B2B Marketing Post-COVID

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How to Find the Right Influencers for Your Brand

Influencers rule social media because they have the one thing that marketers strive to build with their audience: trust. Local bloggers, celebrities, and industry leaders are authorities in their niche with followers who trust their opinion. In fact, according to the Digital Marketing Institute, three-quarters of consumers trust opinions they find on social media to… Continue reading How to Find the Right Influencers for Your Brand

5 TECH TRENDS TAKING OVER 2018

2017 was a big year for tech; Virtual Reality, Augmented Reality, 360 Cameras, and many other technologies made their way into the mainstream. So, what’s in store for 2018? Here are the top 5 trends that are taking over this year. 1. IoT  Last year was a big one for the Internet of Things (IoT),… Continue reading 5 TECH TRENDS TAKING OVER 2018

Delving for insights to reposition MiHR’s Canadian Mining Certification Program

Certification programs are important for workers in just about every industry. EMS workers, accountants, and even scuba divers must be officially certified. For mineworkers, the industry-wide certification is the Canadian Mining Certification Program (CMCP), created by the Mining Industry Human Resources Council (MiHR). Acart’s job was to help increase awareness and recognition of the CMCP… Continue reading Delving for insights to reposition MiHR’s Canadian Mining Certification Program

Giving SMBs the tools they need to secure the #IoTatWork

Small and medium-sized business (SMB) owners work hard to manage the demands of running a business, not to mention handling the complexities of IT and cybersecurity. Thus, Public Safety Canada created the Get Cyber Safe Guide for Small and Medium Businesses, which provides education on cyber security and practical tips to protect your business. Acart’s… Continue reading Giving SMBs the tools they need to secure the #IoTatWork

Levelling Up Our Christmas Game

This year, we’ve taken our Christmas game to a whole new level, combining gamification and custom illustrations to simulate #AgencyLife—with a holiday twist! It’s with great excitement that we invite you to pull up your stockings and play Acart’s Christmas Dash. Acart’s Christmas Dash is a simple platformer game that starts with a choice. Do you want… Continue reading Levelling Up Our Christmas Game

Teaching Canadians to #ConnectSmarter with the Internet of Things

Do you have a smart TV, or maybe a smart home assistant? Even if you don’t, you probably know someone who does. But you may not know that these smart devices make up the Internet of Things (IoT). As these devices are becoming more commonplace, Public Safety Canada tasked us with educating Canadians on the… Continue reading Teaching Canadians to #ConnectSmarter with the Internet of Things

How to augment your marketing with Augmented Reality (AR)

When you think of Augmented Reality (AR), an image of teens crowding the streets and flocking to parks playing Pokémon Go might come to mind. Or Snapchat filters. But with the release of ARKit (iOS) and ARCore (Android) earlier this year, millions of devices will become AR-capable — bringing AR to the masses. While we’ve… Continue reading How to augment your marketing with Augmented Reality (AR)

Lights, Smartphone, Action: Marketing with Social Media Video

The future of social media is video. Facebook execs have said that by 2021, Facebook will be all video. Media like 360° video, disappearing video and live streams are more than a teen fad – they are storytellers. Let’s look at what makes these marketing tools so effective and best practices to optimize their performance.… Continue reading Lights, Smartphone, Action: Marketing with Social Media Video

Turning Graphs into Graphics for Public Safety Canada

Public Safety Canada, with the help of Ekos Research Associates Inc., conducted a public opinion research survey of Canadian Internet users on personal cyber security. Through their research, they discovered interesting data and trends on the knowledge, attitudes, and behaviours of Canadians who use the Internet. As part of their Get Cyber Safe campaign, Public… Continue reading Turning Graphs into Graphics for Public Safety Canada