ENGLISH – scroll for French In early 2015, we developed and launched an educational microsite (in English and French) for the Alzheimer Society of Ottawa and Renfrew County, called Rethink Dementia. The microsite was the first step in a multi-phase campaign to increase awareness, understanding, acceptance, and support of dementia by providing dementia resources, advice,… Continue reading Do you know the warning signs of dementia? / Connaissez-vous les signes précurseurs de la démence?
Monday, September 14, marked the official launch of Elections Canada’s Electoral Reminder Program advertising campaign. And we couldn’t be more proud! At Acart, we have been working on the strategy and execution of this campaign for almost two years — from agency pitch, to client consultations, to creative development, to testing, production, and media trafficking.… Continue reading Helping Canada get ready to vote in #elxn42
Have you seen this ad? It’s part of our latest effort for Egg Farmers of Canada. Egg Farmers of Canada is a national not-for-profit organization that manages the supply of eggs, promotes eggs, and develops standards for egg farming in Canada. The campaign promotes and shares the benefits the system of supply management with Canadians.… Continue reading Helping farmers keep the “EH!” in eggs
Three years ago, we launched our first anti-harassment campaign for York Region Transit (YRT/Viva). Designed to make riders aware of the many ways harassment can occur, as well as to let them know about enhanced onboard security enforcement, that campaign delivered impressive results (not to mention an Ovation award). This year, we evolved the message… Continue reading New campaign urges bystander intervention to stop harassment
Last year, longtime client York Region Transit (YRT/Viva) launched a new kind of rider safety campaign by Acart. This year, it was recognized by the Canadian Urban Transit Association (CUTA) with a Marketing and Communications Leadership Award, and by the Toronto chapter of the International Association of Business Communicators (IABC) with an Ovation Award of… Continue reading YR Man a “Super” performer at industry awards shows
As our Ottawa Senators’ recent wins have fans cheering, it seems like a good time to tell the story behind the team’s main logo. It dates back to 2007, when the NHL updated its uniforms to the new Rbk Edge jerseys. Several teams took the opportunity to redesign or update their brands, and the Ottawa… Continue reading Putting our game face on
This year is a big one for Squash Canada. Not only are they involved in the 2015 Canada Winter Games and Toronto’s 2015 Pan Am Games, but it’s also their centennial! Since 1915, they have been the national leader in driving excellence in the sport, and we’re excited to join in their centennial celebration. As part of our ongoing… Continue reading Celebrating Squash Canada’s Centennial with a Vintage Logo
To celebrate the holiday season, Egg Farmers of Canada (EFC) is inviting Canadians to #BeEggsquisite. What does that mean exactly? Essentially, it’s all about helping you be the “hostess with the mostest” by offering holiday tips, advice, and delicious recipes through EFC’s website, social media profiles, and other fun venues. The campaign highlights not only… Continue reading #BeEggsquisite – An Absolutely Speggtacular Social Campaign!
From November 2–8, as part of MRT Week, Canadians are encouraged to honour and celebrate the passionate people behind advanced medical radiation technology. These are the professionals who are an essential link in your healthcare team – performing x-rays, ultrasounds, MRIs, and other imaging procedures to help doctors diagnose and treat you and your loved… Continue reading It’s MRT Week: Celebrate an essential link in your healthcare team
Safety campaigns can pose a challenge. Organizations are required to remind users about basic and common sense safety precautions, but such messaging can easily seem “preachy”. Our solution? Play up the preachy tone in an entertaining way by putting them in the mouth of the ultimate do-gooder: a stereotyped super hero. Inspired by old comic… Continue reading Having fun with transit safety
Youth entering the egg farming industry is essential to Canadians continuing to receive and enjoy fresh, local, high-quality eggs. As part of our latest work for Eggs Farmers of Canada, our team was asked to create an infographic that communicates how supply management supports youth in finding rewarding careers as egg farmers, which in turn… Continue reading Young Farmers: The Future of Egg Farming
York Region Transit (YRT/Viva) is one of our favourite clients. Not only do they share our passion for promoting public transit, but they also believe that do be effective, we need to constantly innovate — both strategically and creatively. Our latest ridership campaign for YRT/Viva is a celebration of “found time,” which is something regular… Continue reading For York Region Transit riders, bus time is #TheNewMeTime