Creating characters to bring your brand to life

Characters have represented and personified the essence of brands since the early days of advertising. In fact, Mr. Peanut of Planters dates back to 1916. Characters of all kinds—from people to animals to objects, whether real, costumed, or animated—help brands sell their products/services. Why characters work Characters give the brand a face and personality, which… Continue reading Creating characters to bring your brand to life

Levelling Up Our Christmas Game

This year, we’ve taken our Christmas game to a whole new level, combining gamification and custom illustrations to simulate #AgencyLife—with a holiday twist! It’s with great excitement that we invite you to pull up your stockings and play Acart’s Christmas Dash. Acart’s Christmas Dash is a simple platformer game that starts with a choice. Do you want… Continue reading Levelling Up Our Christmas Game

Turning Graphs into Graphics for Public Safety Canada

Public Safety Canada, with the help of Ekos Research Associates Inc., conducted a public opinion research survey of Canadian Internet users on personal cyber security. Through their research, they discovered interesting data and trends on the knowledge, attitudes, and behaviours of Canadians who use the Internet. As part of their Get Cyber Safe campaign, Public… Continue reading Turning Graphs into Graphics for Public Safety Canada

An Eggscellent Breakfast Deserves Excellent Invites

The Hill Breakfast is an annual tradition for Egg Farmers of Canada and MPs and Senators at Parliament to celebrate the strengths of Canada’s growing egg industry and supply management. This year’s theme was “Eggs Across Canada”, which captured a spirit of unity for Canada 150. The breakfast highlight was delicious omelettes made with ingredients… Continue reading An Eggscellent Breakfast Deserves Excellent Invites

Enjoy #CyberSafeHolidays with More Tips from Get Cyber Safe

Now that the busy shopping season is almost over, we’ve moved into the final phase of Public Safety Canada‘s Get Cyber Safe holiday campaign. Phase 1 provided tips and resources to help Canadians shop securely online; phase 2 focuses on how to be cyber safe when visiting relatives, or when giving or receiving gifts that connect… Continue reading Enjoy #CyberSafeHolidays with More Tips from Get Cyber Safe

#Infographic: Grass-fed beef is the natural choice

If there’s anything we have an appetite for, it’s creating juicy, shareable content. That’s why our new infographic for Ottawa-favourite burger joint, Burgers N’ Fries Forever (BFF), has us drooling (literally!). One of the qualities that sets BFF burgers apart, aside from straight-up meaty deliciousness, is their use of grass-fed beef. Our latest infographic highlights the benefits: This… Continue reading #Infographic: Grass-fed beef is the natural choice

The Return of York Region Man

Remember York Region Man? The comic strip hero we created for York Region Transit was a big hit on their social media. It achieved an unheard-of .855% click-though rate on paid Facebook posts and awards from the Toronto chapter of the International Association of Business Communicators (IABC) and the Canadian Urban Transit Association (CUTA). Well,… Continue reading The Return of York Region Man

More Canadians were Ready to Vote in #elxn42!

It was the longest Canadian federal election in living memory, but we were ready for it. Since being awarded the Elections Canada contract almost two years ago, Acart’s team has been developing the Ready to Vote campaign that was ubiquitous in your mainstream and social media for the past few weeks. From media and communication… Continue reading More Canadians were Ready to Vote in #elxn42!

Helping you be Ready to Vote on October 19 #elxn42

Elections Canada now estimates that 3.6 million Canadians voted in the advance polls over Thanksgiving weekend — a 71% increase in advance voting over the last election in 2011! Clearly, voters are engaged in this federal election. Current legislation prevents Elections Canada from encouraging people to vote. (That’s up to parties and community groups.) But… Continue reading Helping you be Ready to Vote on October 19 #elxn42

In #elxn42, Thanksgiving weekend is also time for advance polls!

It’s been a long election campaign, but advance polls are almost here! Which means that our Ready to Vote campaign for the 2015 federal election is entering a new phase: Of course, this weekend is also Thanksgiving Weekend here in Canada! Traditionally, it’s a time when many post-secondary students who attend school away from their… Continue reading In #elxn42, Thanksgiving weekend is also time for advance polls!

What’s a Voter Information Card? Our new #elxn42 ads explain

If you live in Canada, or consume Canadian media, you’ve probably seen our campaign for the federal election by now. Following the voter registration phase, we’ve now moved on to informing Canadian voters about the Voter Information Card they should have received in the mail by now. As before, our helpful animated character explains what… Continue reading What’s a Voter Information Card? Our new #elxn42 ads explain