#ShareTheMagic this Christmas with Acart! / À Noël, #PartagezLaMagie avec Acart!

THE FRENCH VERSION FOLLOWS / LA VERSION FRANÇAISE SUIT The holiday season often awakens a sense of nostalgia. This year, Acart is combining nostalgia and technology to offer you a unique and magical Christmas experience, called #ShareTheMagic. Our theme is different from the typical Christmas look – no red, no Santa Claus, no candy canes.… Continue reading #ShareTheMagic this Christmas with Acart! / À Noël, #PartagezLaMagie avec Acart!

The Return of York Region Man

Remember York Region Man? The comic strip hero we created for York Region Transit was a big hit on their social media. It achieved an unheard-of .855% click-though rate on paid Facebook posts and awards from the Toronto chapter of the International Association of Business Communicators (IABC) and the Canadian Urban Transit Association (CUTA). Well,… Continue reading The Return of York Region Man

More Canadians were Ready to Vote in #elxn42!

It was the longest Canadian federal election in living memory, but we were ready for it. Since being awarded the Elections Canada contract almost two years ago, Acart’s team has been developing the Ready to Vote campaign that was ubiquitous in your mainstream and social media for the past few weeks. From media and communication… Continue reading More Canadians were Ready to Vote in #elxn42!

Helping you be Ready to Vote on October 19 #elxn42

Elections Canada now estimates that 3.6 million Canadians voted in the advance polls over Thanksgiving weekend — a 71% increase in advance voting over the last election in 2011! Clearly, voters are engaged in this federal election. Current legislation prevents Elections Canada from encouraging people to vote. (That’s up to parties and community groups.) But… Continue reading Helping you be Ready to Vote on October 19 #elxn42

Elections Canada is a “WIN” on BuzzFeed! #elxn42

In addition to the mainstream media campaign we’ve developed for Elections Canada in the 2015 federal election, Acart has explored some innovative media opportunities. Perhaps the most unexpected is the commissioning of two “listicles” as native advertising on BuzzFeed. For those unfamiliar with it, BuzzFeed is an American-based media company that has evolved from user-generated… Continue reading Elections Canada is a “WIN” on BuzzFeed! #elxn42

Helping Canada get ready to vote in #elxn42

Monday, September 14, marked the official launch of Elections Canada’s Electoral Reminder Program advertising campaign. And we couldn’t be more proud! At Acart, we have been working on the strategy and execution of this campaign for almost two years — from agency pitch, to client consultations, to creative development, to testing, production, and media trafficking.… Continue reading Helping Canada get ready to vote in #elxn42

YR Man a “Super” performer at industry awards shows

Last year, longtime client York Region Transit (YRT/Viva) launched a new kind of rider safety campaign by Acart. This year, it was recognized by the Canadian Urban Transit Association (CUTA) with a Marketing and Communications Leadership Award, and by the Toronto chapter of the International Association of Business Communicators (IABC) with an Ovation Award of… Continue reading YR Man a “Super” performer at industry awards shows

6 Ways Bluetooth Beacon Technology is Revolutionizing Retail

I’m really excited about Bluetooth beacon technology – as a marketer, and as a consumer. It’s an engagement tool that takes full advantage of smart phones and targets consumers when they’re inside or near a retailer’s location. This means business owners can send their customers relevant offers, and customers get the latest deals at convenient… Continue reading 6 Ways Bluetooth Beacon Technology is Revolutionizing Retail

#BeEggsquisite – An Absolutely Speggtacular Social Campaign!

To celebrate the holiday season, Egg Farmers of Canada (EFC) is inviting Canadians to #BeEggsquisite. What does that mean exactly? Essentially, it’s all about helping you be the “hostess with the mostest” by offering holiday tips, advice, and delicious recipes through EFC’s website, social media profiles, and other fun venues. The campaign highlights not only… Continue reading #BeEggsquisite – An Absolutely Speggtacular Social Campaign!

Changing perceptions of public transit reliability

York Region Transit (YRT/Viva) is a longtime client of Acart’s, and one of our favourites. Not only do they have the vision to push the boundaries of public transit marketing, but our collaborations have contributed to record ridership numbers. Our latest campaign is part of YRT/Viva’s efforts to show people how riders are the centre… Continue reading Changing perceptions of public transit reliability

Une adaptation française réussie pour TIRF

Bonne nouvelle : Acart a récemment appris qu’elle figurait au palmarès Top 30 Campaigns for Good 2013 de la prestigieuse compétition Act Responsible: The Good Report. D’abord réservée aux médias new-yorkais, cette compétition organisée par le Gunn Report couvre maintenant les campagnes publicitaires du monde entier. Avec la campagne Brain on Board/Cerveau à bord réalisée… Continue reading Une adaptation française réussie pour TIRF

Go To Top