Creating characters to bring your brand to life

Characters have represented and personified the essence of brands since the early days of advertising. In fact, Mr. Peanut of Planters dates back to 1916. Characters of all kinds—from people to animals to objects, whether real, costumed, or animated—help brands sell their products/services. Why characters work Characters give the brand a face and personality, which… Continue reading Creating characters to bring your brand to life

Delving for insights to reposition MiHR’s Canadian Mining Certification Program

Certification programs are important for workers in just about every industry. EMS workers, accountants, and even scuba divers must be officially certified. For mineworkers, the industry-wide certification is the Canadian Mining Certification Program (CMCP), created by the Mining Industry Human Resources Council (MiHR). Acart’s job was to help increase awareness and recognition of the CMCP… Continue reading Delving for insights to reposition MiHR’s Canadian Mining Certification Program

Giving SMBs the tools they need to secure the #IoTatWork

Small and medium-sized business (SMB) owners work hard to manage the demands of running a business, not to mention handling the complexities of IT and cybersecurity. Thus, Public Safety Canada created the Get Cyber Safe Guide for Small and Medium Businesses, which provides education on cyber security and practical tips to protect your business. Acart’s… Continue reading Giving SMBs the tools they need to secure the #IoTatWork

Levelling Up Our Christmas Game

This year, we’ve taken our Christmas game to a whole new level, combining gamification and custom illustrations to simulate #AgencyLife—with a holiday twist! It’s with great excitement that we invite you to pull up your stockings and play Acart’s Christmas Dash. Acart’s Christmas Dash is a simple platformer game that starts with a choice. Do you want… Continue reading Levelling Up Our Christmas Game

Teaching Canadians to #ConnectSmarter with the Internet of Things

Do you have a smart TV, or maybe a smart home assistant? Even if you don’t, you probably know someone who does. But you may not know that these smart devices make up the Internet of Things (IoT). As these devices are becoming more commonplace, Public Safety Canada tasked us with educating Canadians on the… Continue reading Teaching Canadians to #ConnectSmarter with the Internet of Things

How to augment your marketing with Augmented Reality (AR)

When you think of Augmented Reality (AR), an image of teens crowding the streets and flocking to parks playing Pokémon Go might come to mind. Or Snapchat filters. But with the release of ARKit (iOS) and ARCore (Android) earlier this year, millions of devices will become AR-capable — bringing AR to the masses. While we’ve… Continue reading How to augment your marketing with Augmented Reality (AR)

YRT/Viva Safety Village Experience wins Gold Hermes Creative Award

York Region Transit‘s brand experience in York Regional Police’s Community Safety Village has won a Gold Hermes Creative Award! The experience is an extension of our York Region Man (YR Man) transit safety campaign for YRT/Viva, which won more awards in 2015, including a Marketing and Communications Leadership Award from the Canadian Urban Transit Association (CUTA) and an Ovation Award of… Continue reading YRT/Viva Safety Village Experience wins Gold Hermes Creative Award

Montréal, une parfaite alliée

Le contexte festif entourant #375MTL et #Canada150 nous inspire à rendre hommage à Montréal et à ses créateurs. Pour Acart Communications, Montréal est une ruche et la créativité est son miel. De Denis Villeneuve à Xavier Dolan, en passant par Anaïs Barbeau-Lavalette et Jean-Marc Vallée, le potentiel créatif dans le domaine de la production audiovisuelle et… Continue reading Montréal, une parfaite alliée

An Eggscellent Breakfast Deserves Excellent Invites

The Hill Breakfast is an annual tradition for Egg Farmers of Canada and MPs and Senators at Parliament to celebrate the strengths of Canada’s growing egg industry and supply management. This year’s theme was “Eggs Across Canada”, which captured a spirit of unity for Canada 150. The breakfast highlight was delicious omelettes made with ingredients… Continue reading An Eggscellent Breakfast Deserves Excellent Invites

Sandy’s Lunch Guide – A map to the best lunches in Centretown

Maybe you got up late in the morning and forgot your lunch at home? Or perhaps you just want to try something new? Whether you’re in the mood for a sandwich or Asian take-out, my lunch map has got all your lunch cravings covered if you live or work in Centretown. Let’s launch into lunch!… Continue reading Sandy’s Lunch Guide – A map to the best lunches in Centretown