Helping Egg Farmers of Canada Tell Their Sustainability Story

Over the past 50 years, Canadian egg production has increased by 50% while the industry’s environmental footprint dropped by almost 50%. In the fall of 2017, we collaborated with Egg Farmers of Canada (EFC) to develop a bilingual communications piece to showcase the sustainable practices currently in use on Canada’s egg farms and throughout the Canadian egg… Continue reading Helping Egg Farmers of Canada Tell Their Sustainability Story

#FAKENEWS and the online impact – Part 3

Last week in our #FAKENEWS series, we talked about how fake news started and where it came from. In the last part of our 3-part series, we are sharing some tips and tricks about how you and your business can avoid falling victim of fake news. Whether we know it or not, we encounter fake… Continue reading #FAKENEWS and the online impact – Part 3

#FAKENEWS and the online impact – Part 2

Last week in Part 1 of our #FAKENEWS series, we honoured World Press Freedom Day by discovering what exactly fake news is. This week in Part 2 of the series, we will uncover where fake news came from and when it started. While the 2016 US presidential election put the spotlight on fake news, it’s… Continue reading #FAKENEWS and the online impact – Part 2

#FAKENEWS and the online impact – Part 1

In honour of World Press Freedom Day today, we are uncovering everything you need to know about everyone’s favourite topic: fake news. In this three-part series, we will delve into the definition of fake news, where it came from and how you can prevent falling victim to fake news. Part 1: An overview of fake news… Continue reading #FAKENEWS and the online impact – Part 1

How Facial Recognition and Emotion-Detection Can Change Marketing for the Better

When most people think about facial recognition technology they think of a “1984” or “Minority Report” world with an all-knowing, ever-watchful “Big Brother” presence. If sci-fi has taught us anything, hopefully we will never take facial recognition to that point. Nonetheless, the technology is powerful. In the right hands, it can do great things. What… Continue reading How Facial Recognition and Emotion-Detection Can Change Marketing for the Better

Help Feed Ottawa’s Furry Bellies this Giving Season

When finances are stretched, especially around the holidays, some families are forced to choose between feeding themselves or their pets. The Ottawa Paw Pantry is the area’s first volunteer-run pet supplies and food bank established to help prevent the abandonment or surrender of animals when their families cannot afford to feed them. Sustained entirely by donations,… Continue reading Help Feed Ottawa’s Furry Bellies this Giving Season

Be A Volunteer To Make A Difference, Not A Selfie

With International Volunteer Day taking place December 5th, you have a perfect opportunity to give back to your community and help the less fortunate.  But do it because you want to, not because you want a selfie. In our socially wired world, it’s easy to forget your own self-worth when it’s so automatic to seek… Continue reading Be A Volunteer To Make A Difference, Not A Selfie

Helping OPSEU prevent workplace harassment

The Ontario Public Service Employees Union (OPSEU) represents 130,000 members across Ontario, two-thirds of whom are women. In anticipation of Ontario’s new Bill 132, the Sexual Violence and Harassment Plan Act (Supporting Survivors and Challenging Sexual Violence and Harassment), OPSEU is training all staff on sexual harassment to promote harassment-free workplaces across the province. That’s… Continue reading Helping OPSEU prevent workplace harassment

Community-Based Toolkit for #RoadSafety Campaigns

Road Safety social marketing is one of our specialties at Acart. We’ve developed national campaigns for Transport Canada, York Region Transit, CAA, Beer Canada, Toyota Foundation, and others. Some of our road safety work is done in partnership with Traffic Injury Research Foundation (TIRF) — with whom we share a roof in the Acart Building.… Continue reading Community-Based Toolkit for #RoadSafety Campaigns

The Return of York Region Man

Remember York Region Man? The comic strip hero we created for York Region Transit was a big hit on their social media. It achieved an unheard-of .855% click-though rate on paid Facebook posts and awards from the Toronto chapter of the International Association of Business Communicators (IABC) and the Canadian Urban Transit Association (CUTA). Well,… Continue reading The Return of York Region Man

Encouragez la #Cocollaboration

À l’heure actuelle, plus de 805 millions de personnes souffrent de faim chronique dans le monde. Cela signifie qu’un neuvième de la population mondiale n’a pas assez de nourriture pour mener une vie active et être en santé. La majorité des enfants et des familles qui souffrent de malnutrition vivent dans des pays en voie… Continue reading Encouragez la #Cocollaboration

Helping farmers keep the “EH!” in eggs

Have you seen this ad? It’s part of our latest effort for Egg Farmers of Canada. Egg Farmers of Canada is a national not-for-profit organization that manages the supply of eggs, promotes eggs, and develops standards for egg farming in Canada. The campaign promotes and shares the benefits the system of supply management with Canadians.… Continue reading Helping farmers keep the “EH!” in eggs