#FAKENEWS and the online impact – Part 1

In honour of World Press Freedom Day today, we are uncovering everything you need to know about everyone’s favourite topic: fake news. In this three-part series, we will delve into the definition of fake news, where it came from and how you can prevent falling victim to fake news. Part 1: An overview of fake news… Continue reading #FAKENEWS and the online impact – Part 1

How Facial Recognition and Emotion-Detection Can Change Marketing for the Better

When most people think about facial recognition technology they think of a “1984” or “Minority Report” world with an all-knowing, ever-watchful “Big Brother” presence. If sci-fi has taught us anything, hopefully we will never take facial recognition to that point. Nonetheless, the technology is powerful. In the right hands, it can do great things. What… Continue reading How Facial Recognition and Emotion-Detection Can Change Marketing for the Better

Helping OPSEU prevent workplace harassment

The Ontario Public Service Employees Union (OPSEU) represents 130,000 members across Ontario, two-thirds of whom are women. In anticipation of Ontario’s new Bill 132, the Sexual Violence and Harassment Plan Act (Supporting Survivors and Challenging Sexual Violence and Harassment), OPSEU is training all staff on sexual harassment to promote harassment-free workplaces across the province. That’s… Continue reading Helping OPSEU prevent workplace harassment

The Return of York Region Man

Remember York Region Man? The comic strip hero we created for York Region Transit was a big hit on their social media. It achieved an unheard-of .855% click-though rate on paid Facebook posts and awards from the Toronto chapter of the International Association of Business Communicators (IABC) and the Canadian Urban Transit Association (CUTA). Well,… Continue reading The Return of York Region Man

Helping farmers keep the “EH!” in eggs

Have you seen this ad? It’s part of our latest effort for Egg Farmers of Canada. Egg Farmers of Canada is a national not-for-profit organization that manages the supply of eggs, promotes eggs, and develops standards for egg farming in Canada. The campaign promotes and shares the benefits the system of supply management with Canadians.… Continue reading Helping farmers keep the “EH!” in eggs

New campaign urges bystander intervention to stop harassment

Three years ago, we launched our first anti-harassment campaign for York Region Transit (YRT/Viva). Designed to make riders aware of the many ways harassment can occur, as well as to let them know about enhanced onboard security enforcement, that campaign delivered impressive results (not to mention an Ovation award). This year, we evolved the message… Continue reading New campaign urges bystander intervention to stop harassment

YR Man a “Super” performer at industry awards shows

Last year, longtime client York Region Transit (YRT/Viva) launched a new kind of rider safety campaign by Acart. This year, it was recognized by the Canadian Urban Transit Association (CUTA) with a Marketing and Communications Leadership Award, and by the Toronto chapter of the International Association of Business Communicators (IABC) with an Ovation Award of… Continue reading YR Man a “Super” performer at industry awards shows

Having fun with transit safety

Safety campaigns can pose a challenge. Organizations are required to remind users about basic and common sense safety precautions, but such messaging can easily seem “preachy”. Our solution? Play up the preachy tone in an entertaining way by putting them in the mouth of the ultimate do-gooder: a stereotyped super hero. Inspired by old comic… Continue reading Having fun with transit safety

YRT/Viva’s “Personal Space” campaign wins Ovation from IABC Toronto

We just received notice that Acart’s campaign for York Region Transit (YRT/Viva) was selected for an Award of Excellence in the International Association of Business Communicators’ 2014 Ovation Awards. Taking the honour in the category of “Communication Management – Social Responsibility including Economic, Societal and Environmental Development” the anti-harassment campaign was YRT/Viva’s effort to prevent… Continue reading YRT/Viva’s “Personal Space” campaign wins Ovation from IABC Toronto

Helping Jane Goodall Help Chimpanzees (And All Of Us)

Chimpanzees are very much like us. That’s why studying them in the wild is one of the most important things we can do to understand human nature. Dr. Jane Goodall is one of the pioneering researchers who spent the time to really understand the similarities — and differences — between our closest living relatives and… Continue reading Helping Jane Goodall Help Chimpanzees (And All Of Us)