Influencers rule social media because they have the one thing that marketers strive to build with their audience: trust. Local bloggers, celebrities, and industry leaders are authorities in their niche with followers who trust their opinion. In fact, according to the Digital Marketing Institute, three-quarters of consumers trust opinions they find on social media to… Continue reading How to Find the Right Influencers for Your Brand
Category: Content Marketing
Helping students have a cyber-safe school year
You’ve probably seen our Get Cyber Safe campaigns for Public Safety Canada online, especially on social media, but if you’re starting the school year at a Canadian college or university, you may see it on campus as well! This month, Public Safety Canada launched a back-to-school campaign to educate students on cyber safety, especially those… Continue reading Helping students have a cyber-safe school year
Social Media Marketing: How Organic and Paid Posts Work Together
“Social media for business is no longer just about conversations and feedback“; now it’s an established channel for customer acquisition, retargeting, and promotions. Some social networks are even rolling out ways for consumers to make purchases from within their website or app. As social media for business gets smarter and better, there are more reasons… Continue reading Social Media Marketing: How Organic and Paid Posts Work Together
What Happens When You Don’t Pay Attention to Your Brand’s Social Media Presence
In 2016, 68.3% of Internet users were social media users and this figure is growing. It is estimated by 2018 there will be around 2.67 billion social media users globally, up from 1.91 billion in 2014. As a business owner trying to reach an audience, you can’t afford to let your brand’s social media pages fall by the… Continue reading What Happens When You Don’t Pay Attention to Your Brand’s Social Media Presence
Enjoy #CyberSafeHolidays with More Tips from Get Cyber Safe
Now that the busy shopping season is almost over, we’ve moved into the final phase of Public Safety Canada‘s Get Cyber Safe holiday campaign. Phase 1 provided tips and resources to help Canadians shop securely online; phase 2 focuses on how to be cyber safe when visiting relatives, or when giving or receiving gifts that connect… Continue reading Enjoy #CyberSafeHolidays with More Tips from Get Cyber Safe