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How to Find the Right Influencers for Your Brand

Influencers rule social media because they have the one thing that marketers strive to build with their audience: trust. Local bloggers, celebrities, and industry leaders are authorities in their niche with followers who trust their opinion. In fact, according to the Digital Marketing Institute, three-quarters of consumers trust opinions they find on social media to… Continue reading How to Find the Right Influencers for Your Brand

Helping students have a cyber-safe school year

You’ve probably seen our Get Cyber Safe campaigns for Public Safety Canada online, especially on social media, but if you’re starting the school year at a Canadian college or university, you may see it on campus as well! This month, Public Safety Canada launched a back-to-school campaign to educate students on cyber safety, especially those… Continue reading Helping students have a cyber-safe school year

Shining Light on BikeMaps.org at Glowfair 2017

Experiential marketing (also known as “on-the-ground” marketing) is one of the best ways brands can engage an audience, build relationships, and stimulate action. This year, we saw an opportunity to promote BikeMaps.org, a tool for safer cycling, to parents and families attending Glowfair, which is a weekend event of neon performances and exhibits spread out… Continue reading Shining Light on BikeMaps.org at Glowfair 2017

#FAKENEWS and the online impact – Part 2

Last week in Part 1 of our #FAKENEWS series, we honoured World Press Freedom Day by discovering what exactly fake news is. This week in Part 2 of the series, we will uncover where fake news came from and when it started. While the 2016 US presidential election put the spotlight on fake news, it’s… Continue reading #FAKENEWS and the online impact – Part 2

#FAKENEWS and the online impact – Part 1

In honour of World Press Freedom Day today, we are uncovering everything you need to know about everyone’s favourite topic: fake news. In this three-part series, we will delve into the definition of fake news, where it came from and how you can prevent falling victim to fake news. Part 1: An overview of fake news… Continue reading #FAKENEWS and the online impact – Part 1

How Your Brand Can Make the Most Out of Snapchat

Marketers are spending 500% more trying to reach millennials compared to any other audience. Over the last few years, Snapchat has proven its value to those aiming to reach these young consumers. The social app, which allows users to send photos and videos that stay up for 24 hours and disappear 10 seconds after you open them,… Continue reading How Your Brand Can Make the Most Out of Snapchat

What Happens When You Don’t Pay Attention to Your Brand’s Social Media Presence

In 2016, 68.3% of Internet users were social media users and this figure is growing. It is estimated by 2018 there will be around 2.67 billion social media users globally, up from 1.91 billion in 2014. As a business owner trying to reach an audience, you can’t afford to let your brand’s social media pages fall by the… Continue reading What Happens When You Don’t Pay Attention to Your Brand’s Social Media Presence

Check out our 5 Most Popular Blog Posts from 2016!

2016 has been an exciting year for the Acart team! We’ve created and evolved brands, developed stand-out campaigns, and expanded our services to stay ahead of trends and technology. Every step of the way we’ve been sharing our ideas, opinions, and campaigns on our Change Marketing blog. As another year comes to an end, it’s… Continue reading Check out our 5 Most Popular Blog Posts from 2016!

Enjoy #CyberSafeHolidays with More Tips from Get Cyber Safe

Now that the busy shopping season is almost over, we’ve moved into the final phase of Public Safety Canada‘s Get Cyber Safe holiday campaign. Phase 1 provided tips and resources to help Canadians shop securely online; phase 2 focuses on how to be cyber safe when visiting relatives, or when giving or receiving gifts that connect… Continue reading Enjoy #CyberSafeHolidays with More Tips from Get Cyber Safe

Helping Canadians be more #FloodReady

Have you ever asked yourself, is my home in danger from overland flooding? Is there anything I can do to protect my property? Will my insurance cover the potential damage? Our latest campaign for Public Safety Canada urges Canadians to learn the answers to these (and many other) questions about flood risks and planning. It’s… Continue reading Helping Canadians be more #FloodReady