Category Archives: Consumer


If there is one universal truth that should inform your social media engagement strategy, it is this: Nobody ever wins an argument on the internet.

Learn it. Know it. Live it. Because until you accept this simple fact, you will be constantly tempted to make one of three deadly mistakes…


If you plan to bring your brand to the social internet, first make sure it can pass the “TEA” test (Transparency, Empathy and Altruism)

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