Have you seen this ad? It’s part of our latest effort for Egg Farmers of Canada. Egg Farmers of Canada is a national not-for-profit organization that manages the supply of eggs, promotes eggs, and develops standards for egg farming in Canada. The campaign promotes and shares the benefits the system of supply management with Canadians.… Continue reading Helping farmers keep the “EH!” in eggs
To celebrate the holiday season, Egg Farmers of Canada (EFC) is inviting Canadians to #BeEggsquisite. What does that mean exactly? Essentially, it’s all about helping you be the “hostess with the mostest” by offering holiday tips, advice, and delicious recipes through EFC’s website, social media profiles, and other fun venues. The campaign highlights not only… Continue reading #BeEggsquisite – An Absolutely Speggtacular Social Campaign!
York Region Transit (YRT/Viva) is one of our favourite clients. Not only do they share our passion for promoting public transit, but they also believe that do be effective, we need to constantly innovate — both strategically and creatively. Our latest ridership campaign for YRT/Viva is a celebration of “found time,” which is something regular… Continue reading For York Region Transit riders, bus time is #TheNewMeTime
These days, it seems we get more and more requests from clients to write and design infographics for them. They see other infographics we’ve done, and realize that they’re a great way to turn boring old statistics and information into something friendly, attractive and sharable. Our latest request came from our friends at Egg Farmers… Continue reading A cracking infographic about supply management
The viral success of our recent Canadian Beer infographic has done more than inspired people to imbibe a few frosty ones — it’s motivating more and more clients to consider more graphical and reader-friendly ways to get their message across. Our latest assignment came from the Recreational Vehicle Dealers’ Association of Canada. They needed a fun… Continue reading Our latest infographic: How RVs help drive Canada’s economy
This post is dedicated to the memory of Stompin’ Tom Connors There are fun design jobs, and there are labours of love. This project, created for the Brewers Association of Canada, was definitely the latter. Besides being fun and informative, this infographic has a job to do. The Brewers Association of Canada, representing 97% of… Continue reading An infographic about Canadian beer (as if you needed more reasons to love it)
Yesterday, our campaign for Halifax Region’s Metro Transit went live. Themed “Do It On The Bus,” it speaks to the many leisure and work activities you can do as a transit rider that you can’t (or shouldn’t) as a driver. This morning, Metro Transit announced the campaign on its Twitter feed, and included the hashtag… Continue reading Want to go viral? #doitonthebus
We’ve been doing public transit advertising for quite a few years now, but it’s still a thrill to launch a campaign in a new market. For the past couple of months, we’ve been developing this campaign for Halifax Metro Transit. Today, it launched! Do It On The Bus is all about making people more aware… Continue reading Our newest transit campaign: Do it on the bus
If you live in or around Ottawa or Montreal, you have probably seen or heard our latest campaign for Calypso Theme Waterpark. Now on our third season as AOR for Canada’s biggest theme waterpark, we have been working hard to bring the creative to the next level. In years one and two, the focus was… Continue reading Acart takes Calypso beyond…
As part of their commitment to passenger safety, YRT works with York Regional Police to prevent verbal, physical and sexual harassment of passengers by other passengers. While this is not currently a particular problem in York Region (compared to other Canadian urban regions), the campaign is intended as proactive measure to deter potential abusers, by ensuring them that they will be caught by on-board cops and prosecuted, as well as an invitation to bystanders to be part of the solution.