Category Archives: Business/ Economy


If the marketing leader in your life still doesn’t “get” that advertising, PR, digital and social media all have to be informed by a central strategy, this review offers you two options:

1) Buy them a copy of Marketing in The Round, and make them read it; or
2) Smack them upside the head with it.

Given that this review of current best practices is under 200 pages, I recommend the former option.


Big social changes are generally legislated or made by industry. But where do these big changes get their start? Acart CD Tom Megginson looks at the role of social issues marketers in the mix.


Is there a better alternative to the standard model of agencies doing free work for short-term glory, rather than long-term client goals? I think there is. But it takes trust, transparency and commitment on both sides.


If you plan to bring your brand to the social internet, first make sure it can pass the “TEA” test (Transparency, Empathy and Altruism)

Go To Top