Check out our latest ad for the Government of Canada, which premiered during the opening ceremonies of the London 2012 Olympic Games.
Category Archives: Business/ Economy
If the marketing leader in your life still doesn’t “get” that advertising, PR, digital and social media all have to be informed by a central strategy, this review offers you two options:
1) Buy them a copy of Marketing in The Round, and make them read it; or
2) Smack them upside the head with it.
Given that this review of current best practices is under 200 pages, I recommend the former option.
Big social changes are generally legislated or made by industry. But where do these big changes get their start? Acart CD Tom Megginson looks at the role of social issues marketers in the mix.
While we didn’t get in there with all the major brands on the American broadcast, yesterday’s Canadian Super Bowl viewers got a look at our latest work for the Government of Canada.
We’re here, are you? https://plus.google.com/b/116462443257602453873/116462443257602453873/posts
A personal look at some of the costs and tradeoffs required for our modern energy use.
Only failure can teach us to improve. And it has far-reaching implications for the business world.
Launched today, this is the TV and online video portion of our new campaign for Natural Resources Canada’s ecoENERGY program. The initiative provides grants to homeowners to make their homes more energy efficient.
Is there a better alternative to the standard model of agencies doing free work for short-term glory, rather than long-term client goals? I think there is. But it takes trust, transparency and commitment on both sides.
If you plan to bring your brand to the social internet, first make sure it can pass the “TEA” test (Transparency, Empathy and Altruism)
To make your whole marketing committee or board greater than its parts, hierarchical, disciplined collaboration among specialists is the key to avoiding the vanilla tyranny of flat consensus.
A Creative Director’s opinion piece on humans as social animals and the branding instinct. It has particular relevance to associations, and N4Ps.