Monday, September 14, marked the official launch of Elections Canada’s Electoral Reminder Program advertising campaign. And we couldn’t be more proud! At Acart, we have been working on the strategy and execution of this campaign for almost two years — from agency pitch, to client consultations, to creative development, to testing, production, and media trafficking.… Continue reading Helping Canada get ready to vote in #elxn42
Category: Branding
Helping farmers keep the “EH!” in eggs
Have you seen this ad? It’s part of our latest effort for Egg Farmers of Canada. Egg Farmers of Canada is a national not-for-profit organization that manages the supply of eggs, promotes eggs, and develops standards for egg farming in Canada. The campaign promotes and shares the benefits the system of supply management with Canadians.… Continue reading Helping farmers keep the “EH!” in eggs
Putting our game face on
As our Ottawa Senators’ recent wins have fans cheering, it seems like a good time to tell the story behind the team’s main logo. It dates back to 2007, when the NHL updated its uniforms to the new Rbk Edge jerseys. Several teams took the opportunity to redesign or update their brands, and the Ottawa… Continue reading Putting our game face on
Celebrating Squash Canada’s Centennial with a Vintage Logo
This year is a big one for Squash Canada. Not only are they involved in the 2015 Canada Winter Games and Toronto’s 2015 Pan Am Games, but it’s also their centennial! Since 1915, they have been the national leader in driving excellence in the sport, and we’re excited to join in their centennial celebration. As part of our ongoing… Continue reading Celebrating Squash Canada’s Centennial with a Vintage Logo
#BeEggsquisite – An Absolutely Speggtacular Social Campaign!
To celebrate the holiday season, Egg Farmers of Canada (EFC) is inviting Canadians to #BeEggsquisite. What does that mean exactly? Essentially, it’s all about helping you be the “hostess with the mostest” by offering holiday tips, advice, and delicious recipes through EFC’s website, social media profiles, and other fun venues. The campaign highlights not only… Continue reading #BeEggsquisite – An Absolutely Speggtacular Social Campaign!
It’s MRT Week: Celebrate an essential link in your healthcare team
From November 2–8, as part of MRT Week, Canadians are encouraged to honour and celebrate the passionate people behind advanced medical radiation technology. These are the professionals who are an essential link in your healthcare team – performing x-rays, ultrasounds, MRIs, and other imaging procedures to help doctors diagnose and treat you and your loved… Continue reading It’s MRT Week: Celebrate an essential link in your healthcare team
Rolling into the future with a classic Acart brand #tbt
With the recent news that OC Transpo will be adopting the O-Train name for Ottawa’s long-awaited light rail system, a public transit brand Acart launched in 2001 will finally reach its full potential. The original O-Train was a pilot project for rapid urban rail in Canada’s capital. The name seems obvious in hindsight: Calgary has… Continue reading Rolling into the future with a classic Acart brand #tbt
Strengthening the Value of Fellowship
Since 1929, the Royal College of Physicians and Surgeons has been Canada’s leader in specialty medical education and professional standards. The Royal College offers a “Fellowship” certification that is open to all Canadian Physicians and Surgeons. Fellowship is the “Gold Standard” that ensures continuous learning and proves relevant knowledge of policies and practices in the… Continue reading Strengthening the Value of Fellowship
Our latest jingle: Do It On The Bus!
Why don’t we do more jingles these days? When I was a kid, in the ’70s, jingles ruled consumer marketing as well as PSAs. For some reason, advertisers and agencies started taking themselves so seriously that jingles fell to the wayside. Even beer ads stopped having a fun, singable, branded song with a built-in ad… Continue reading Our latest jingle: Do It On The Bus!
Our latest infographic: How RVs help drive Canada’s economy
The viral success of our recent Canadian Beer infographic has done more than inspired people to imbibe a few frosty ones — it’s motivating more and more clients to consider more graphical and reader-friendly ways to get their message across. Our latest assignment came from the Recreational Vehicle Dealers’ Association of Canada. They needed a fun… Continue reading Our latest infographic: How RVs help drive Canada’s economy
An infographic about Canadian beer (as if you needed more reasons to love it)
This post is dedicated to the memory of Stompin’ Tom Connors There are fun design jobs, and there are labours of love. This project, created for the Brewers Association of Canada, was definitely the latter. Besides being fun and informative, this infographic has a job to do. The Brewers Association of Canada, representing 97% of… Continue reading An infographic about Canadian beer (as if you needed more reasons to love it)
Want to go viral? #doitonthebus
Yesterday, our campaign for Halifax Region’s Metro Transit went live. Themed “Do It On The Bus,” it speaks to the many leisure and work activities you can do as a transit rider that you can’t (or shouldn’t) as a driver. This morning, Metro Transit announced the campaign on its Twitter feed, and included the hashtag… Continue reading Want to go viral? #doitonthebus