Creating characters to bring your brand to life

Characters have represented and personified the essence of brands since the early days of advertising. In fact, Mr. Peanut of Planters dates back to 1916. Characters of all kinds—from people to animals to objects, whether real, costumed, or animated—help brands sell their products/services. Why characters work Characters give the brand a face and personality, which… Continue reading Creating characters to bring your brand to life

MiWay promotes Mississauga Transitway with new ad campaign

MiWay, the public transit operator in Mississauga, is the most recent addition to our portfolio of public transit clients. After years of planning, the final station of the Mississauga transitway will open this fall; the transitway itself has been open since 2014 when the first four stations opened. There has been major investment into the… Continue reading MiWay promotes Mississauga Transitway with new ad campaign

YRT/Viva Safety Village Experience wins Gold Hermes Creative Award

York Region Transit‘s brand experience in York Regional Police’s Community Safety Village has won a Gold Hermes Creative Award! The experience is an extension of our York Region Man (YR Man) transit safety campaign for YRT/Viva, which won more awards in 2015, including a Marketing and Communications Leadership Award from the Canadian Urban Transit Association (CUTA) and an Ovation Award of… Continue reading YRT/Viva Safety Village Experience wins Gold Hermes Creative Award

MiWay speaks to students with a new ad campaign

The beginning of the 2017-2018 school year marks the launch of a new campaign Going MiWay, for one of our newest clients, MiWay. For those unfamiliar, MiWay is the public transit operator in Mississauga, in the Greater Toronto Area (GTA), transporting customers in a city of more than 721,000 people. We were tasked with creating… Continue reading MiWay speaks to students with a new ad campaign

What Happens When You Don’t Pay Attention to Your Brand’s Social Media Presence

In 2016, 68.3% of Internet users were social media users and this figure is growing. It is estimated by 2018 there will be around 2.67 billion social media users globally, up from 1.91 billion in 2014. As a business owner trying to reach an audience, you can’t afford to let your brand’s social media pages fall by the… Continue reading What Happens When You Don’t Pay Attention to Your Brand’s Social Media Presence

Positioning EggFarmers.ca as the Go-To Source for Egg Industry News

Egg Farmers of Canada (EFC) provide fresh egg industry news, all the time. Especially with the launch of their brand new website, which leverages their blog posts and brings their latest content to the forefront. As part of our ongoing work with EFC, we developed a bilingual, multimedia campaign to raise their profile as an agriculture leader… Continue reading Positioning EggFarmers.ca as the Go-To Source for Egg Industry News

More Canadians were Ready to Vote in #elxn42!

It was the longest Canadian federal election in living memory, but we were ready for it. Since being awarded the Elections Canada contract almost two years ago, Acart’s team has been developing the Ready to Vote campaign that was ubiquitous in your mainstream and social media for the past few weeks. From media and communication… Continue reading More Canadians were Ready to Vote in #elxn42!

Helping you be Ready to Vote on October 19 #elxn42

Elections Canada now estimates that 3.6 million Canadians voted in the advance polls over Thanksgiving weekend — a 71% increase in advance voting over the last election in 2011! Clearly, voters are engaged in this federal election. Current legislation prevents Elections Canada from encouraging people to vote. (That’s up to parties and community groups.) But… Continue reading Helping you be Ready to Vote on October 19 #elxn42

In #elxn42, Thanksgiving weekend is also time for advance polls!

It’s been a long election campaign, but advance polls are almost here! Which means that our Ready to Vote campaign for the 2015 federal election is entering a new phase: Of course, this weekend is also Thanksgiving Weekend here in Canada! Traditionally, it’s a time when many post-secondary students who attend school away from their… Continue reading In #elxn42, Thanksgiving weekend is also time for advance polls!

What’s a Voter Information Card? Our new #elxn42 ads explain

If you live in Canada, or consume Canadian media, you’ve probably seen our campaign for the federal election by now. Following the voter registration phase, we’ve now moved on to informing Canadian voters about the Voter Information Card they should have received in the mail by now. As before, our helpful animated character explains what… Continue reading What’s a Voter Information Card? Our new #elxn42 ads explain

Elections Canada is a “WIN” on BuzzFeed! #elxn42

In addition to the mainstream media campaign we’ve developed for Elections Canada in the 2015 federal election, Acart has explored some innovative media opportunities. Perhaps the most unexpected is the commissioning of two “listicles” as native advertising on BuzzFeed. For those unfamiliar with it, BuzzFeed is an American-based media company that has evolved from user-generated… Continue reading Elections Canada is a “WIN” on BuzzFeed! #elxn42