Category: Branding

Marketing your city the 2018 way

The marketing of a city is not your typical advertising campaign that says “go to the supermarket and buy it now.” City marketing tends to be more intangible and nuanced, and seeks to change the perceptions of a city. This mental picture seeks to attract not only tourists, but also business visitors, expats, events, and… Continue reading Marketing your city the 2018 way

Creating characters to bring your brand to life

Characters have represented and personified the essence of brands since the early days of advertising. In fact, Mr. Peanut of Planters dates back to 1916. Characters of all kinds—from people to animals to objects, whether real, costumed, or animated—help brands sell their products/services. Why characters work Characters give the brand a face and personality, which… Continue reading Creating characters to bring your brand to life

Delving for insights to reposition MiHR’s Canadian Mining Certification Program

Certification programs are important for workers in just about every industry. EMS workers, accountants, and even scuba divers must be officially certified. For mineworkers, the industry-wide certification is the Canadian Mining Certification Program (CMCP), created by the Mining Industry Human Resources Council (MiHR). Acart’s job was to help increase awareness and recognition of the CMCP… Continue reading Delving for insights to reposition MiHR’s Canadian Mining Certification Program

MiWay promotes Mississauga Transitway with new ad campaign

MiWay, the public transit operator in Mississauga, is the most recent addition to our portfolio of public transit clients. After years of planning, the final station of the Mississauga transitway will open this fall; the transitway itself has been open since 2014 when the first four stations opened. There has been major investment into the… Continue reading MiWay promotes Mississauga Transitway with new ad campaign

YRT/Viva Safety Village Experience wins Gold Hermes Creative Award

York Region Transit‘s brand experience in York Regional Police’s Community Safety Village has won a Gold Hermes Creative Award! The experience is an extension of our York Region Man (YR Man) transit safety campaign for YRT/Viva, which won more awards in 2015, including a Marketing and Communications Leadership Award from the Canadian Urban Transit Association (CUTA) and an Ovation Award of… Continue reading YRT/Viva Safety Village Experience wins Gold Hermes Creative Award

MiWay speaks to students with a new ad campaign

The beginning of the 2017-2018 school year marks the launch of a new campaign Going MiWay, for one of our newest clients, MiWay. For those unfamiliar, MiWay is the public transit operator in Mississauga, in the Greater Toronto Area (GTA), transporting customers in a city of more than 721,000 people. We were tasked with creating… Continue reading MiWay speaks to students with a new ad campaign

Shining Light on BikeMaps.org at Glowfair 2017

Experiential marketing (also known as “on-the-ground” marketing) is one of the best ways brands can engage an audience, build relationships, and stimulate action. This year, we saw an opportunity to promote BikeMaps.org, a tool for safer cycling, to parents and families attending Glowfair, which is a weekend event of neon performances and exhibits spread out… Continue reading Shining Light on BikeMaps.org at Glowfair 2017

Make Your Brand’s Marketing for Canada 150 as Remarkable as Canada

2017 is Canada’s big year! It can be a big year for your brand as well if you market Canada 150 effectively. There are two approaches you can take when marketing Canada 150. One is the obvious heritage angle: using Canadian history, cultural symbols and links to the past. The other is to connect to… Continue reading Make Your Brand’s Marketing for Canada 150 as Remarkable as Canada

How Your Brand Can Make the Most Out of Snapchat

Marketers are spending 500% more trying to reach millennials compared to any other audience. Over the last few years, Snapchat has proven its value to those aiming to reach these young consumers. The social app, which allows users to send photos and videos that stay up for 24 hours and disappear 10 seconds after you open them,… Continue reading How Your Brand Can Make the Most Out of Snapchat

What Happens When You Don’t Pay Attention to Your Brand’s Social Media Presence

In 2016, 68.3% of Internet users were social media users and this figure is growing. It is estimated by 2018 there will be around 2.67 billion social media users globally, up from 1.91 billion in 2014. As a business owner trying to reach an audience, you can’t afford to let your brand’s social media pages fall by the… Continue reading What Happens When You Don’t Pay Attention to Your Brand’s Social Media Presence

Positioning EggFarmers.ca as the Go-To Source for Egg Industry News

Egg Farmers of Canada (EFC) provide fresh egg industry news, all the time. Especially with the launch of their brand new website, which leverages their blog posts and brings their latest content to the forefront. As part of our ongoing work with EFC, we developed a bilingual, multimedia campaign to raise their profile as an agriculture leader… Continue reading Positioning EggFarmers.ca as the Go-To Source for Egg Industry News