Engaging with Members: How the College of Family Physicians of Canada is acing it

The College of Family Physicians of Canada (CFPC) has recently launched a new website to connect with its 35,000 members across Canada. Acart has been working tirelessly these last few months to deliver compelling materials for this campaign to increase the perceived value of CFPC membership. The materials include a microsite DiscoverCFPC.ca / Decouvrirlecmfc.ca featuring testimonial videos of… Continue reading Engaging with Members: How the College of Family Physicians of Canada is acing it

Building Awareness of the Value of Professional Surveying in Canada

Imagine you want to build a fence in your backyard. How would you be able to tell exactly where your backyard ends and your neighbour’s yard begins? This is important information if you want to avoid encroaching on your neighbour’s property. In this situation, you need the expertise of a professional surveyor. Professional surveyors measure and map environments—using… Continue reading Building Awareness of the Value of Professional Surveying in Canada

Helping OPSEU prevent workplace harassment

The Ontario Public Service Employees Union (OPSEU) represents 130,000 members across Ontario, two-thirds of whom are women. In anticipation of Ontario’s new Bill 132, the Sexual Violence and Harassment Plan Act (Supporting Survivors and Challenging Sexual Violence and Harassment), OPSEU is training all staff on sexual harassment to promote harassment-free workplaces across the province. That’s… Continue reading Helping OPSEU prevent workplace harassment

Helping healthcare workers share their professional pride

The Canadian Association of Medical Radiation Technologists (CAMRT) represents the medical professionals who provide you with X-rays, computed tomography, magnetic resonance imaging, ultrasound and nuclear medicine. We’ve been working with CAMRT for several years to help them raise the profile of the profession among healthcare peers and patients, from creating an award-winning patient-centric microsite to… Continue reading Helping healthcare workers share their professional pride

Helping farmers keep the “EH!” in eggs

Have you seen this ad? It’s part of our latest effort for Egg Farmers of Canada. Egg Farmers of Canada is a national not-for-profit organization that manages the supply of eggs, promotes eggs, and develops standards for egg farming in Canada. The campaign promotes and shares the benefits the system of supply management with Canadians.… Continue reading Helping farmers keep the “EH!” in eggs

Celebrating Squash Canada’s Centennial with a Vintage Logo

This year is a big one for Squash Canada. Not only are they involved in the 2015 Canada Winter Games and Toronto’s 2015 Pan Am Games, but it’s also their centennial! Since 1915, they have been the national leader in driving excellence in the sport, and we’re excited to join in their centennial celebration. As part of our ongoing… Continue reading Celebrating Squash Canada’s Centennial with a Vintage Logo

It’s MRT Week: Celebrate an essential link in your healthcare team

From November 2–8, as part of MRT Week, Canadians are encouraged to honour and celebrate the passionate people behind advanced medical radiation technology. These are the professionals who are an essential link in your healthcare team – performing x-rays, ultrasounds, MRIs, and other imaging procedures to help doctors diagnose and treat you and your loved… Continue reading It’s MRT Week: Celebrate an essential link in your healthcare team

YRT/Viva’s “Personal Space” campaign wins Ovation from IABC Toronto

We just received notice that Acart’s campaign for York Region Transit (YRT/Viva) was selected for an Award of Excellence in the International Association of Business Communicators’ 2014 Ovation Awards. Taking the honour in the category of “Communication Management – Social Responsibility including Economic, Societal and Environmental Development” the anti-harassment campaign was YRT/Viva’s effort to prevent… Continue reading YRT/Viva’s “Personal Space” campaign wins Ovation from IABC Toronto

Squash Canada launches a new service for athletic development

Here at Acart we love our sports clients. From IIHF to the Ottawa Senators and the Paralympic Committee, Acart is Ottawa’s leading sports marketing agency. Our client, Squash Canada, is celebrating a step forward for their sport by launching their Long-term Athlete Development (LTAD) microsite Beyond The Nick. Through the Beyond the Nick microsite, Squash… Continue reading Squash Canada launches a new service for athletic development

A cracking infographic about supply management

These days, it seems we get more and more requests from clients to write and design infographics for them. They see other infographics we’ve done, and realize that they’re a great way to turn boring old statistics and information into something friendly, attractive and sharable. Our latest request came from our friends at Egg Farmers… Continue reading A cracking infographic about supply management

Our latest infographic: How RVs help drive Canada’s economy

The viral success of our recent Canadian Beer infographic has done more than inspired people to imbibe a few frosty ones — it’s motivating more and more clients to consider more graphical and reader-friendly ways to get their message across. Our latest assignment came from the Recreational Vehicle Dealers’ Association of Canada. They needed a fun… Continue reading Our latest infographic: How RVs help drive Canada’s economy

An infographic about Canadian beer (as if you needed more reasons to love it)

This post is dedicated to the memory of Stompin’ Tom Connors There are fun design jobs, and there are labours of love. This project, created for the Brewers Association of Canada, was definitely the latter. Besides being fun and informative, this infographic has a job to do. The Brewers Association of Canada, representing 97% of… Continue reading An infographic about Canadian beer (as if you needed more reasons to love it)