Creating characters to bring your brand to life

Characters have represented and personified the essence of brands since the early days of advertising. In fact, Mr. Peanut of Planters dates back to 1916. Characters of all kinds—from people to animals to objects, whether real, costumed, or animated—help brands sell their products/services. Why characters work Characters give the brand a face and personality, which… Continue reading Creating characters to bring your brand to life

YR Man a “Super” performer at industry awards shows

Last year, longtime client York Region Transit (YRT/Viva) launched a new kind of rider safety campaign by Acart. This year, it was recognized by the Canadian Urban Transit Association (CUTA) with a Marketing and Communications Leadership Award, and by the Toronto chapter of the International Association of Business Communicators (IABC) with an Ovation Award of… Continue reading YR Man a “Super” performer at industry awards shows

6 Ways Bluetooth Beacon Technology is Revolutionizing Retail

I’m really excited about Bluetooth beacon technology – as a marketer, and as a consumer. It’s an engagement tool that takes full advantage of smart phones and targets consumers when they’re inside or near a retailer’s location. This means business owners can send their customers relevant offers, and customers get the latest deals at convenient… Continue reading 6 Ways Bluetooth Beacon Technology is Revolutionizing Retail

YRT/Viva’s “Personal Space” campaign wins Ovation from IABC Toronto

We just received notice that Acart’s campaign for York Region Transit (YRT/Viva) was selected for an Award of Excellence in the International Association of Business Communicators’ 2014 Ovation Awards. Taking the honour in the category of “Communication Management – Social Responsibility including Economic, Societal and Environmental Development” the anti-harassment campaign was YRT/Viva’s effort to prevent… Continue reading YRT/Viva’s “Personal Space” campaign wins Ovation from IABC Toronto

5 Reasons to Hire a Full-Service Communications Agency [Infographic]

With marketing budgets getting ever more modest, the question arises of whether to go with an integrated agency, or to sub work out to a number of low-cost, small or independent suppliers. (The “two people in a basement office” model.) While there are arguments on both sides, the agency model provides more simplicity, consistency and… Continue reading 5 Reasons to Hire a Full-Service Communications Agency [Infographic]

Record ridership at York Region Transit

York Region Transit is one of our favourite clients. Partly because we’re passionate public transit supporters, but mostly because we have built a positive and trusting working relationship that yields amazing results. So it is with great pleasure that we toot YRT’s horn by sharing their incredible news: In 2012, the Regional Municipality of York… Continue reading Record ridership at York Region Transit

Take a scroll through Acart’s Christmas tale

After the success of last year’s video send-up on horror movie trailers, Paranoël Activity, we wanted to do something completely different for our 2012 agency Christmas card. If you haven’t seen it yet, view it here. (There’s also a French version, here.) Our inspiration came from something that happened in early November. Shoppers Drug Mart,… Continue reading Take a scroll through Acart’s Christmas tale

#Anonymous hacked our Christmas video

Just yesterday, when Christopher was writing his post about local video production in Ottawa, he revisited our Christmas video from last year, which he wrote and directed: But then, in the related videos column, he spotted this: That’s right, our Christmas video. Hacked. By Anonymous. For those unfamiliar with their work, Anonymous is “a loosely… Continue reading #Anonymous hacked our Christmas video

Acart takes Calypso beyond…

If you live in or around Ottawa or Montreal, you have probably seen or heard our latest campaign for Calypso Theme Waterpark. Now on our third season as AOR for Canada’s biggest theme waterpark, we have been working hard to bring the creative to the next level. In years one and two, the focus was… Continue reading Acart takes Calypso beyond…

YRT takes rider protection personally in our latest transit campaign

As part of their commitment to passenger safety, YRT works with York Regional Police to prevent verbal, physical and sexual harassment of passengers by other passengers. While this is not currently a particular problem in York Region (compared to other Canadian urban regions), the campaign is intended as proactive measure to deter potential abusers, by ensuring them that they will be caught by on-board cops and prosecuted, as well as an invitation to bystanders to be part of the solution.