Happy hour drinks with my coworkers after a long day of work is something I always look forward to. But I’ve never done any team building activities before – until an afternoon session of archery tag at Archery Games (the “Hunger Games” version of laser tag) with my colleagues. Here’s what made it such a unique… Continue reading Fostering Team Building Outside of Work
Creativity doesn’t come and go on command. When I was working on my portfolio in school, I wish I had been pulling brilliant ideas out of my head, instead of pulling out my hair. The way to creativity is not easy, because there are no formulas or answers in the back of a textbook. My… Continue reading Getting Creative with Yoga and Meditation
With Ottawa gearing up for Canada’s sesquicentennial celebrations this weekend, I am reminded of what it was like to come to Canada as an immigrant. In 1955, I was 11 years old. I had grown up in a small town in Friuli, in northeastern Italy. My father had come to Canada in search of work,… Continue reading For #Canada150, let’s celebrate our diversity
2017 is Canada’s big year! It can be a big year for your brand as well if you market Canada 150 effectively. There are two approaches you can take when marketing Canada 150. One is the obvious heritage angle: using Canadian history, cultural symbols and links to the past. The other is to connect to… Continue reading Make Your Brand’s Marketing for Canada 150 as Remarkable as Canada
Merry Christmas and Season’s Greetings from Acart! For this year’s agency holiday card, we partnered with Rocket 57 Illustration to express, in comic book form, our wish that you all be “excellent to each other” this Yuletide. Please share these wishes with the wider world. We’d love to see some real peace and joy at… Continue reading Agency Holiday Card: The Return of The Christmas Spirit!
Orions in the civil service! Tribbles in the lunchroom! Moms with tricorders! FUTURISTIC FLIP-PHONES! Since Star Trek: The Starfleet Academy Experience opened in May, at Canada Aviation and Space Museum, the worlds of Star Trek and Ottawa have been colliding: [youtube]https://youtu.be/7Ea6-JXA6gY[/youtube] [youtube]https://youtu.be/IZVaEqcqGNY[/youtube] [youtube]https://youtu.be/tbfQkmx98nY[/youtube] [youtube]https://youtu.be/8QGS_KrKDX4[/youtube] These “local ads” were written by Acart and produced by CTV… Continue reading Ottawa has gone full #StarTrek
Have you seen this ad? It’s part of our latest effort for Egg Farmers of Canada. Egg Farmers of Canada is a national not-for-profit organization that manages the supply of eggs, promotes eggs, and develops standards for egg farming in Canada. The campaign promotes and shares the benefits the system of supply management with Canadians.… Continue reading Helping farmers keep the “EH!” in eggs
As our Ottawa Senators’ recent wins have fans cheering, it seems like a good time to tell the story behind the team’s main logo. It dates back to 2007, when the NHL updated its uniforms to the new Rbk Edge jerseys. Several teams took the opportunity to redesign or update their brands, and the Ottawa… Continue reading Putting our game face on
For as long as I can remember I enjoyed school. I know, call me a nerd, but I genuinely enjoy being busy and learning new things. With this in mind, you can imagine my reaction when I found myself immersed in projects for three years as a student in the Advertising program at Algonquin College.… Continue reading From Intern to Account Coordinator
Réussir son passage de l’école au marché du travail ne se fait pas en claquant des doigts. C’est vrai autant pour un ingénieur que pour un designer graphique. Laissez-moi vous raconter un peu mon histoire. J’ai toujours eu une passion pour les arts visuels. Cependant, c’est ma mère qui m’a parlé du programme de design… Continue reading La petite histoire d’un finissant en design
…and every other special event we observe over the winter holidays. We would just like to take this opportunity to thank our clients, partners, friends and families for helping us do so much Work That Matters in 2013. We have some exciting new developments planned for 2014, which we’ll update here as they roll out!… Continue reading Merry Christmas from Acart Communications!
Pretty much every Creative Director I know is a geek or a nerd (there’s a difference). And by this, I mean that each one of them has an interest, bordering on obsession, in the obscure details of a specialized field — whether it be film, art, science, technology, or culture. Your mileage may vary, but… Continue reading The 5 nerdiest things that made my creative career