Fostering Team Building Outside of Work

Happy hour drinks with my coworkers after a long day of work is something I always look forward to. But I’ve never done any team building activities before – until an afternoon session of archery tag at Archery Games (the “Hunger Games” version of laser tag) with my colleagues. Here’s what made it such a unique… Continue reading Fostering Team Building Outside of Work

For #Canada150, let’s celebrate our diversity

With Ottawa gearing up for Canada’s sesquicentennial celebrations this weekend, I am reminded of what it was like to come to Canada as an immigrant. In 1955, I was 11 years old. I had grown up in a small town in Friuli, in northeastern Italy. My father had come to Canada in search of work,… Continue reading For #Canada150, let’s celebrate our diversity

Make Your Brand’s Marketing for Canada 150 as Remarkable as Canada

2017 is Canada’s big year! It can be a big year for your brand as well if you market Canada 150 effectively. There are two approaches you can take when marketing Canada 150. One is the obvious heritage angle: using Canadian history, cultural symbols and links to the past. The other is to connect to… Continue reading Make Your Brand’s Marketing for Canada 150 as Remarkable as Canada

Agency Holiday Card: The Return of The Christmas Spirit!

Merry Christmas and Season’s Greetings from Acart! For this year’s agency holiday card, we partnered with Rocket 57 Illustration to express, in comic book form, our wish that you all be “excellent to each other” this Yuletide. Please share these wishes with the wider world. We’d love to see some real peace and joy at… Continue reading Agency Holiday Card: The Return of The Christmas Spirit!

Ottawa has gone full #StarTrek

Orions in the civil service! Tribbles in the lunchroom! Moms with tricorders! FUTURISTIC FLIP-PHONES! Since Star Trek: The Starfleet Academy Experience opened in May, at Canada Aviation and Space Museum, the worlds of Star Trek and Ottawa have been colliding: [youtube]https://youtu.be/7Ea6-JXA6gY[/youtube] [youtube]https://youtu.be/IZVaEqcqGNY[/youtube] [youtube]https://youtu.be/tbfQkmx98nY[/youtube] [youtube]https://youtu.be/8QGS_KrKDX4[/youtube] These “local ads” were written by Acart and produced by CTV… Continue reading Ottawa has gone full #StarTrek

Helping farmers keep the “EH!” in eggs

Have you seen this ad? It’s part of our latest effort for Egg Farmers of Canada. Egg Farmers of Canada is a national not-for-profit organization that manages the supply of eggs, promotes eggs, and develops standards for egg farming in Canada. The campaign promotes and shares the benefits the system of supply management with Canadians.… Continue reading Helping farmers keep the “EH!” in eggs

Putting our game face on

As our Ottawa Senators’ recent wins have fans cheering, it seems like a good time to tell the story behind the team’s main logo. It dates back to 2007, when the NHL updated its uniforms to the new Rbk Edge jerseys. Several teams took the opportunity to redesign or update their brands, and the Ottawa… Continue reading Putting our game face on

La petite histoire d’un finissant en design

Réussir son passage de l’école au marché du travail ne se fait pas en claquant des doigts. C’est vrai autant pour un ingénieur que pour un designer graphique. Laissez-moi vous raconter un peu mon histoire. J’ai toujours eu une passion pour les arts visuels. Cependant, c’est ma mère qui m’a parlé du programme de design… Continue reading La petite histoire d’un finissant en design

The 5 nerdiest things that made my creative career

Pretty much every Creative Director I know is a geek or a nerd (there’s a difference). And by this, I mean that each one of them has an interest, bordering on obsession, in the obscure details of a specialized field — whether it be film, art, science, technology, or culture. Your mileage may vary, but… Continue reading The 5 nerdiest things that made my creative career