This year, we’ve taken our Christmas game to a whole new level, combining gamification and custom illustrations to simulate #AgencyLife—with a holiday twist! It’s with great excitement that we invite you to pull up your stockings and play Acart’s Christmas Dash. Acart’s Christmas Dash is a simple platformer game that starts with a choice. Do you want… Continue reading Levelling Up Our Christmas Game
Acart’s legacy started in 1976 as an independent design studio. This year, we’re celebrating 40 years of Change Marketing, as Canada’s advertising agency. Take a look at our journey, and celebrate our work and people with us: acart.com/40-years Want to be a part of our next 40 years? Contact Acart today
Merry Christmas and Season’s Greetings from Acart! For this year’s agency holiday card, we partnered with Rocket 57 Illustration to express, in comic book form, our wish that you all be “excellent to each other” this Yuletide. Please share these wishes with the wider world. We’d love to see some real peace and joy at… Continue reading Agency Holiday Card: The Return of The Christmas Spirit!
Social media is a beast. There are hundreds of social networks out there and millions of conversations happening online every day. It is important for brands to be a part of these conversations, but keeping track of what’s happening on social media can be a daunting full-time activity. This is where a dedicated community manager becomes… Continue reading 3 Reasons Why Your Brand Needs Professional Social Media Community Management
THE FRENCH VERSION FOLLOWS / LA VERSION FRANÇAISE SUIT The holiday season often awakens a sense of nostalgia. This year, Acart is combining nostalgia and technology to offer you a unique and magical Christmas experience, called #ShareTheMagic. Our theme is different from the typical Christmas look – no red, no Santa Claus, no candy canes.… Continue reading #ShareTheMagic this Christmas with Acart! / À Noël, #PartagezLaMagie avec Acart!
Bonne nouvelle : Acart a récemment appris qu’elle figurait au palmarès Top 30 Campaigns for Good 2013 de la prestigieuse compétition Act Responsible: The Good Report. D’abord réservée aux médias new-yorkais, cette compétition organisée par le Gunn Report couvre maintenant les campagnes publicitaires du monde entier. Avec la campagne Brain on Board/Cerveau à bord réalisée… Continue reading Une adaptation française réussie pour TIRF
Inspired by the Kübler-Ross model of the emotional stages of grief, we developed this infographic for everyone who can identify. Want to enjoy a grief-free social media experience? Contact Acart today Credits: Words – Tom Megginson Design & Illustration – Kerry Hodgson
With marketing budgets getting ever more modest, the question arises of whether to go with an integrated agency, or to sub work out to a number of low-cost, small or independent suppliers. (The “two people in a basement office” model.) While there are arguments on both sides, the agency model provides more simplicity, consistency and… Continue reading 5 Reasons to Hire a Full-Service Communications Agency [Infographic]
Contrast Checker tool is a free, quick and easy way to ensure your web designs will be easier to navigate and accessible to a larger audience, particularly to those with visual challenges. Want to see if your colour choices will pass the test? Just select (or input) your website’s foreground and background colours. Contrast Checker… Continue reading Introducing Our New Tool: Contrast Checker
After the success of last year’s video send-up on horror movie trailers, Paranoël Activity, we wanted to do something completely different for our 2012 agency Christmas card. If you haven’t seen it yet, view it here. (There’s also a French version, here.) Our inspiration came from something that happened in early November. Shoppers Drug Mart,… Continue reading Take a scroll through Acart’s Christmas tale
Acart would like to join Google Canada and NRC in celebrating the long career of a brand that will always stand for Canadian innovation.
Just yesterday, when Christopher was writing his post about local video production in Ottawa, he revisited our Christmas video from last year, which he wrote and directed: But then, in the related videos column, he spotted this: That’s right, our Christmas video. Hacked. By Anonymous. For those unfamiliar with their work, Anonymous is “a loosely… Continue reading #Anonymous hacked our Christmas video