OGYF

Ottawa-Gatineau Youth Foundation

Making sure the kids are alright

Ottawa-Gatineau Youth Foundation

Our client’s objective

In a decision to separate from the NHL club and the Senators franchise, The Ottawa Senators Foundation needed to relaunch under a new name: The Ottawa-Gatineau Youth Foundation (OGYF). Acart helped launch the new foundation, guide their market positioning, lead their brand foundation, and create their visual identity.

Services

Strategy, Creative Direction, Design, Production

Our challenge

Competition among charities in the National Capital Region is fierce. We had to identify a unique market space that OGYF could own while retaining their accomplishments as The Ottawa Senators Foundation. They wanted to leverage their rich history to evolve into an even more powerful foundation.

Our strategy

We used our brand foundation model to ensure the brand was primed for future consistency and sustainability. We solidified the new foundation’s purpose, promise, values, value proposition, that all exuded their raison-d’être: empowering youth to realize their full potential. From this brand foundation we developed a logo that represented OGYF’s authenticity, confidence, optimism, and ‘take action’ attitude.

How we did it

From the brand foundation we developed a logo that represented OGYF’s authenticity, confidence, optimism, and ‘take action’ attitude. The logo nods to the National Capital Region’s geography while depicting three individual, thriving, and confident youths working together.