A “hole” new social media presence
Kettlemans
Our client’s objective
Increase engagement, promote catering, and build awareness around Kettlemans (formerly Kettleman’s) new loyalty app.
Services
Content Strategy, Community & Social Management, Media Planning, Trafficking & Reporting, Creative, Production
growth in followers
increase in engagements
Our challenge
Fast food hasn’t always been seen as wholesome, so in order to change perceptions and eating habits, we decided to leverage insights from existing customers and followers.
Our strategy
Establish wholesome food as the convenient and best option through humour, user-generated content, and brand stories. Kettlemans is more than just bagels, and people want to engage with this brand in a similar way to consumer lifestyle brands – through humour and brand stories. This gave us the groundwork to build a compelling content and media strategy that would result in tens of thousands of people becoming fans of the Kettlemans brand and loyal to their ever-loved bagel.
How we did it
We built a compelling content and media strategy that resulted in tens of thousands of new Kettlemans Bagel fans. These loyal bagel lovers continue to eagerly engage and rally behind their bagel love via social media.
More details
Drag and move.
Acart has been a trusted and capable partner as our brand navigates a period of unprecedented growth. As an extremely active business on social media, we appreciate the ease in dealing with them and their quick responses. Their contribution to our marketing and media strategy has increased our engagement with our customers and elevated our digital presence.
Craig Buckley, Founder, Kettlemans Bagel
