Acart takes Calypso beyond…


If you live in or around Ottawa or Montreal, you have probably seen or heard our latest campaign for Calypso Theme Waterpark.

Now on our third season as AOR for Canada’s biggest theme waterpark, we have been working hard to bring the creative to the next level.

In years one and two, the focus was on branding: introducing the Calypso characters, showing the incredible rides and the sheer scale of it all. Now, we can start to focus more on the Calypso experience.

With the theme “Beyond” we created a whole new campaign to bring repeat vistors to the park, as well as to draw those who have yet to experience it, by demonstrating how the world-class recreational experience just keeps getting better and better.

This time, we also had the benefit of working with Montréal’s La Cavalerie for TV production. You may remember them from some of our other campaigns, such as the recent Elder Abuse Awareness project.

So strap yourself in, hit play, and get ready to go… BEYOND.

Credits:

Acart Communications

Senior Creative Director: John Staresinic
Creative Director: Tom Megginson
Associate Creative Director: Vernon Lai
Copywriter: Christopher Redmond
Art Director: Kerry Hodgson
Designer: Leslie Stewart
Account Supervisor: Craig Cebryk
Account Coordinator: Laurence de Montigny St-Onge
Production Manager: Lynn Norris

La Cavalerie

Directed by Iouri Philippe Paillé
Director of Photography: Gabriel Braut-tardif
Producer: François Forgues


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