Shining Light on BikeMaps.org at Glowfair 2017

Experiential marketing (also known as “on-the-ground” marketing) is one of the best ways brands can engage an audience, build relationships, and stimulate action. This year, we saw an opportunity to promote BikeMaps.org, a tool for safer cycling, to parents and families attending Glowfair, which is a weekend event of neon performances and exhibits spread out… Continue reading Shining Light on BikeMaps.org at Glowfair 2017

Lights, Smartphone, Action: Marketing with Social Media Video

The future of social media is video. Facebook execs have said that by 2021, Facebook will be all video. Media like 360° video, disappearing video and live streams are more than a teen fad – they are storytellers. Let’s look at what makes these marketing tools so effective and best practices to optimize their performance.… Continue reading Lights, Smartphone, Action: Marketing with Social Media Video