Monthly Archives: October 2012

We have advised municipal and federal government entities, and we have helped private and not-for-profit (“N4P”) sector organizations to make effective use of social media opportunities. But from what I’ve seen, it’s the N4Ps that have the greatest potential for growth in the world of shared internet interests, and too often that potential is untapped.

Anyone who has been involved in a social-media-based fundraising effort knows that getting attention and shares is easy, but conversion’s …

People who think they are immune to marketing wiles, and consider themselves completely rational consumers, would do well to read the book. It not only talks about the power of storytelling to help recall the past accurately, but also shows how our storytelling minds can be made to play tricks on us by making us think stories we heard actually happened to us.

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