Avec la fin de la saison de la moisson et l’Action de grâce qui approchent, cette période de l’année vient …
Monthly Archives: September 2012
If it’s okay to do office work, attend meetings, and call on clients in jeans on Friday, why is it not okay the rest of the week? Your brand is your brand, whenever people interact with it.
À la lumière du succès que connait actuellement notre campagne de sensibilisation aux abus financiers contre les aînés pour RHDCC, …
While a brand is ultimately shaped by its interactions with its audiences, lacking a single-minded internal focus prevents you from even presenting your offering with any kind of consistency people will recognize. You need to fix your brand inside before you can fix it outside.
Customer service performed in public is risky, because even if you delete a bad interaction, people can screen cap it for posterity and share it on and on. But if you do it right, the benefits are huge.
As long as you are sure that your new messaging is on-brand and will not cause unintended offence or ridicule, there’s no better way to measure creative performance than simply counting the click-through.
Think about the brands you like. Today, brand experience is about much more than ads and using the product. Brands have entered, through social media, our circles of friends, enemies and allies. But so many fail so epically at making friends when they should simply be using their inherited social skills.
How did you spend your summer? The Acart team on the Finance Canada account spent theirs cris-crossing Canada, from East to West, North to South, capturing images of Canadians who benefit from jobs and training opportunities created by Canada’s Economic Action Plan.