Monthly Archives: September 2012

While a brand is ultimately shaped by its interactions with its audiences, lacking a single-minded internal focus prevents you from even presenting your offering with any kind of consistency people will recognize. You need to fix your brand inside before you can fix it outside.

Think about the brands you like. Today, brand experience is about much more than ads and using the product. Brands have entered, through social media, our circles of friends, enemies and allies. But so many fail so epically at making friends when they should simply be using their inherited social skills.

How did you spend your summer? The Acart team on the Finance Canada account spent theirs cris-crossing Canada, from East to West, North to South, capturing images of Canadians who benefit from jobs and training opportunities created by Canada’s Economic Action Plan.

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