Monthly Archives: May 2012


If the marketing leader in your life still doesn’t “get” that advertising, PR, digital and social media all have to be informed by a central strategy, this review offers you two options:

1) Buy them a copy of Marketing in The Round, and make them read it; or
2) Smack them upside the head with it.

Given that this review of current best practices is under 200 pages, I recommend the former option.


Will Chris’ daily time commitment to making a few posts and chatting with new friends sell more tickets or albums than not putting himself out there? I certainly assume so. But that’s not the point. What Chris has really achieved is what social media music marketers should really be reaching for: he is relevant and real, and people give a damn what he’s up to these days. And that, in our heavily media-filtered world, is priceless.


Big social changes are generally legislated or made by industry. But where do these big changes get their start? Acart CD Tom Megginson looks at the role of social issues marketers in the mix.

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