Monthly Archives: August 2011

Is there a better alternative to the standard model of agencies doing free work for short-term glory, rather than long-term client goals? I think there is. But it takes trust, transparency and commitment on both sides.

A new study by Rensselaer Polytechnic Institute shows that the “tipping point” of social change is the activation of just 10% of true believers. This is great news for social marketers, especially considering the tools we have to engage networked individuals efficiently through evolving media.

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