If you plan to bring your brand to the social internet, first make sure it can pass the “TEA” test (Transparency, Empathy and Altruism)
Monthly Archives: July 2011
Les tragiques événements s’étant déroulés en Norvège ont eu comme effet de soulever une vague de solidarité et d’amour envers …
To make your whole marketing committee or board greater than its parts, hierarchical, disciplined collaboration among specialists is the key to avoiding the vanilla tyranny of flat consensus.
An opinion piece on the overuse of sexuality and shock in social marketing, and questions about their efficacy.
Let me put it in simple terms: If you are in marketing communications (agency or client side) and you lack a basic knowledge of current social media tactics and trends, you have fallen behind. Way behind. But the good news is, it’s not too late to catch up.
Peut-on créer, acheter ou prévoir le viral? L’agence de pub montréalaise Bos, responsable entre autres du nombre effarant de campagnes …
One Creative Director’s opinion.
There are reasons to be afraid of what social media can do to your brand, but there are simple rules that can help you engage more professionally.
A Creative Director’s opinion piece on humans as social animals and the branding instinct. It has particular relevance to associations, and N4Ps.