La Société de l’assurance automobile du Québec (SAAQ), reconnue pour ses publicités-chocs, base cette fois-ci leur campagne sur la trame …
Monthly Archives: March 2011
Change Marketing looks at a recent campaign for Milan’s public transit system.
Acart is a social issues marketing specialist. We inspire people to think more deeply about issues that affect their lives and society. We deliver useful information to decision makers, influencers and the general public with passion, creativity and honesty. We build trust and belief in our clients as agents of change who help people make informed choices to improve quality of life.
Change Marketing looks at a nice lifestyle-based transit campaign from Melbourne.
For World Water Day, Amnesty International Canada releases a video by Aboriginal youth about what it’s like to live without reasonable access to clean drinking water.
For this installment, I sent five questions to Lisa Wade, Ph.D, and Gwen Sharp, Ph.D, authors and editors of Sociological Images. While not an ad industry blog, Sociological Images often examines campaigns in an academic context.
The possibilities for not-for-profit and cause marketers today are infinite. Here are four types of proven tactic to get you to the next level.