Monthly Archives: October 2010


Ultimately, people buy from people they trust. It is not true that all clients buy “price” but they all buy “value”. Value represents trust, peace of mind and a personal connection. An emoticon or an e-mail signature cannot compete with a firm handshake.


We have long promoted ourselves as Canada’s transit advertising specialists, and we have had great success in relaunching transit brands like OC Transpo, Kingston Transit, Canadian Urban Transit Association and Smart Commute. But each new system is a unique challenge, and we could hardly wait for our first assignment.

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