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York Region Transit/Viva – We Get Where You’re Going: Increasing ridership

Our transit branding campaign for York Region Transit (YRT) – We Get Where You’re Going – was a great success. Following its unveiling and the launch of the new YRT website, traffic to yrt.ca increased by 25% and ridership rose by 1.9% compared to the previous year.

We Get Where You’re Going was chosen by the Canadian Urban Transit Association (CUTA) for the 2012 CUTA National Transit Corporate Leadership Award in the Marketing and Communications category.

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