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Canadian Association of Medical Radiation Technologists – An Essential Link: Celebrating Canada’s MRTs

MRT Week celebrates the passionate people behind advanced medical radiation technology. This year we’ve launched our second installment of the successful An Essential Link campaign as we continue our work with the Canadian Association of Medical Radiation Technologists (CAMRT).

For this campaign, our team created materials for provincial partners to use across Canada, including English and French posters, banners, fact cards, and tent cards. An accompanying online media buy included paid search and social media (Twitter and Facebook). The insight behind the An Essential Link creative is that MRTs are the caring, human touch between patients and the advanced medical radiation technology they need. We communicated this message using powerful words and imagery, including a play on CAMRT’s new logo to bring out a heart shape. All marketing materials drive users to the Image of Care microsite we created for CAMRT.

Our team is proud of our long-standing partnership with CAMRT, but even more importantly, we’re proud to support and celebrate Canada’s MRTs for the work they do to help patients across the country.

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