Traffic Injury Research Foundation – Brain On Board: Engaging and educating drivers

Road Safety Marketing

Safer roads involve more informed drivers, safer cars, and better roads.

We’ve worked on all three of these issues. We have found the key to effective road safety marketing is to reinforce positive behaviours, and avoid negative portrayals. Our understanding of human behaviours enables us to provide effective marketing and communications solutions.

Specialized Services

  • Driver safety awareness campaigns
  • Pedestrian safety campaigns
  • Driver education
  • Advocacy for better roads


  • Tirf Canada
  • Transport Canada
  • Canadian Automobile Association (CAA)
  • York Region Transit
  • Canadian Council of Motor Transport Administrators


  • John Westbrook
    John Westbrook
  • Craig Cebryk
    Craig Cebryk
  • Tom Megginson
    Tom Megginson
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