Traffic Injury Research Foundation – Brain On Board: Engaging and educating drivers

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Road Safety Marketing


Safer roads involve more informed drivers, safer cars, and better roads. We’ve worked on all three of these issues. We …

Image from a poster we created as part of a road safety marketing campaign for the Traffic Injury Research Foundation. This campaign is called "Brain On Board". Image reads: Driving. The "i" is replaced with an image of a human eye. A driver safety awareness campaign.